Key Takeaways
- The Cancer Awareness Trust is launching a new digital platform in the UK for individuals affected by cancer.
- The platform will initially focus on prostate and breast cancer communities, offering reliable information and support.
- Collaboration between the Cancer Awareness Trust and ustwo aims to create a compassionate user experience guided by patient feedback.
Supporting Patients Through Technology
The Cancer Awareness Trust is set to unveil a digital platform in the UK designed to assist individuals impacted by cancer. Developed in collaboration with the digital product studio ustwo, the Cancer Platform aims to provide valuable information, resources, and personal stories, beginning with the prostate and breast cancer communities. The ultimate goal is to expand the platform on a global scale.
This initiative targets cancer patients, their families, caregivers, and friends, offering trustworthy information conveyed in a compassionate and relatable manner. Jivan Virdee, product principal at ustwo, emphasized that every design decision prioritized the patient’s experience. Testing key features with individuals affected by prostate and breast cancer ensured the platform is user-friendly and emotionally considerate.
The design process involved constant collaboration with experts and feedback from cancer patients, which facilitated the development of a platform that addresses their concerns. “We’re proud to be a founding partner in this mission to provide trusted, human-centered answers that reduce fear and build confidence,” commented Virdee.
Cancer Awareness Trust tasked ustwo with creating a digital experience that delivers empathetic, clear, and evidence-based guidance. A comprehensive discovery phase involving interviews with patients, healthcare providers, and industry leaders helped identify four essential needs that influenced the platform’s architecture:
1. Empowering users with clarity and confidence.
2. Providing comfort and guidance throughout their journey.
3. Recognizing each user’s individuality.
4. Presenting a positive outlook on their situation.
These principles were integral in crafting initial prototypes, defining interaction patterns, and creating a roadmap for the UK pilot phase.
Furthermore, Tony Colville, managing director at the Cancer Awareness Trust, highlighted the collaboration with ustwo as a model of shared values and mission alignment.
The technological backbone of the platform is built around a Retrieval-Augmented Generation knowledge base prototype utilizing Amazon Bedrock. All content provided will be supported by medically reviewed information, ensuring accuracy and reliability with a clinician-led team overseeing the verification process.
Moreover, in related developments within the healthcare sector, Northumbria Healthcare NHS Foundation Trust announced the launch of an app in June 2025. This app is designed to support both physical and mental well-being for individuals facing cancer, offering valuable resources from local and national charities, advice related to cancer costs, and insights into regional cancer prehabilitation services.
Through these initiatives, the integration of technology and compassionate care seeks to empower patients, helping them navigate their cancer journeys with better clarity and support.
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