Key Takeaways
- Qualcomm partners with Google to enhance in-car AI, combining cloud processing with Snapdragon hardware.
- A collaboration with BMW introduces the Snapdragon Ride Pilot, enabling advanced automated driving capabilities.
- Partnerships with Valeo aim to make connected car technologies accessible to a broader range of vehicles.
Transforming In-Car Technology
Qualcomm is making significant strides in the connected car sector with new collaborations aimed at enhancing in-car technology and automation. The company’s recent partnership with Google Cloud is focused on integrating Google’s Gemini AI models with Qualcomm’s Snapdragon Digital Chassis. This integration aims to revolutionize the user experience by enabling sophisticated voice interactions. The new AI system will understand complex requests, facilitating a seamless and intuitive experience for drivers and passengers. Shiv Venkataraman, VP of Applied AI at Google Cloud, emphasized how this development will redefine automotive experiences, making them more personalized and helpful.
In addition to AI advancements, Qualcomm is working with BMW to introduce the Snapdragon Ride Pilot, an innovative automated driving system launched with BMW’s iX3 vehicle. This collaboration aims to provide advanced driving assistance features, extending from Level 2+ hands-free driving to navigating urban traffic with minimal human intervention. The solution employs a comprehensive suite of cameras and radar sensors, offering a complete 360-degree view of the surroundings for enhanced situational awareness. Dr. Mihiar Ayoubi, SVP of Development Driving Experience at BMW Group, remarked on the significant technological leap this new system represents for BMW’s ‘Neue Klasse’ vehicles.
Moreover, Qualcomm’s technology is also featured in the connected digital cockpits of the latest Mercedes-Benz models, including the all-electric CLA and new electric GLC. These vehicles utilize the Snapdragon Cockpit Platform to create a multimedia hub equipped with high-resolution displays, augmented reality navigation, and gaming capabilities. The system learns user habits through AI, providing tailored suggestions and an immersive audio experience powered by Dolby Atmos. Magnus Östberg, Chief Software Officer at Mercedes-Benz AG, noted the seamless integration of this platform into Mercedes’ new operating system, MB.OS, enhancing the overall driving experience.
To make these technological advancements available to a wider audience, Qualcomm is expanding its partnership with global auto supplier Valeo. The collaboration aims to merge Snapdragon’s processing capabilities with Valeo’s expertise in sensors and automatic parking systems. This pre-integrated package of sensors, computers, and software is designed to facilitate the adoption of advanced features like hands-free driving and automatic parking across various vehicle types. Marc Vrecko, CEO of Valeo Brain, expressed excitement over delivering a comprehensive solution that combines cutting-edge hardware and software, thus empowering manufacturers to meet evolving driver expectations.
Through these diverse partnerships, Qualcomm is not only contributing to the advancement of connected car technology but also laying the groundwork for a more integrated and high-performance automotive landscape. The company’s focus on collaboration with industry giants suggests a commitment to making future innovations accessible beyond the premium vehicle segment, significantly impacting the automotive industry moving forward.
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