Key Takeaways
- Sanders and Morley Candy Makers has experienced double-digit growth for a decade and aims to become a $100 million company within the next five to seven years.
- The company produces both traditional candy, like its century-old hot fudge, and innovative products like chocolate-covered gummi bears.
- Recent upgrades to manufacturing and ERP systems improved production efficiency and product traceability, significantly impacting operations.
Innovation and Tradition at Sanders and Morley Candy Makers
The Sanders and Morley Candy Makers factory in Clinton Township, MI, exemplifies a perfect blend of traditional candy-making techniques and modern innovation. Founded in 1875 by Fred Sanders Schmidt in Detroit, the brand is known for its rich history and beloved products. The company gained new momentum in 2002 when Morley Candy Makers, Inc. acquired Sanders, which has allowed both brands to flourish.
Ron Rapson, the company’s president, highlighted the organization’s hands-on culture, vital for fostering teamwork and dedication. A recent noteworthy achievement involved producing a significant order for Macy’s, crafting 18,000 two-and-a-half-foot tall snowmen weighing five pounds each. Such accomplishments showcase the company’s commitment to quality and involvement from the entire team.
Spanning nearly 40,000 sq. ft. of manufacturing space, the Sanders facility produces around 1,000 different finished goods. The product line is diverse and includes the iconic hot fudge, which has remained unchanged for over a century, along with contemporary favorites like sea salt caramels and recently introduced chocolate-covered gummi bears. The latter was developed after extensive research and testing, with the aim to use high-quality ingredients that align with the company’s clean-label philosophy.
Rapson emphasized the importance of offering products with a clean-ingredient label, ensuring that trans fats, hydrogenated oils, and artificial additives are eliminated. This strategy has likely contributed to the company’s remarkable growth, as it has consistently achieved double-digit increases over the past ten years.
To support this growth, Sanders has made significant investments in production capabilities. The installation of two new enrobing lines four years ago tripled the plant’s enrobing capacity. The candy makers pride themselves on using traditional techniques, especially in their caramel production, which relies on old-fashioned methods involving large cooking kettles. A single batch produces around 1,800 pounds of caramel and features simple ingredients, underscoring the company’s commitment to quality.
In addition to manufacturing, the company has upgraded its packaging process by introducing automation, ensuring efficiency without job loss for current employees. Modernization efforts encompass not only equipment but also updates to the company’s ERP software, transitioning from an outdated system to Plex. This change has remarkably improved operational efficiency, especially regarding traceability and recall processes, which have been streamlined from several hours to under 15 minutes.
As the business continues striving for growth, plans are underway for a significant renovation of the candy store located at the factory. With aspirations to revitalize this 30-year-old space, the new store will expand seating and feature interactive elements such as a chocolate fountain, alongside celebrating the brand’s rich heritage. This blend of nostalgia and modern design aims to enhance the overall customer experience and factory tours.
With all the continuous improvements and innovative products, Sanders and Morley Candy Makers is poised for a bright future in the confectionery industry, maintaining its legacy while adapting to new market trends.
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