Key Takeaways
- ISO has launched cold-pressed electrolyte beverages containing over 700 mg of electrolytes each.
- The beverages are developed using high pressure processing, preserving nutritional value without chemicals.
- ISO is currently available in select Miami retailers with plans for further expansion.
Innovative Hydration Solution from ISO
ISO, a beverage company based in Miami, has introduced a new line of cold-pressed electrolyte drinks designed to enhance hydration. Each beverage contains over 700 mg of electrolytes, reflecting the brand’s commitment to both taste and nutritional integrity. The formulation process took place at the Hiperbaric High Pressure Processing (HPP) Incubator, which specializes in employing innovative techniques for food product development.
The Hiperbaric HPP Incubator is equipped with advanced high pressure processing technology, which utilizes extreme water pressure to preserve the natural characteristics of fruits, vegetables, and juices, thereby maintaining their nutritional value more effectively than traditional heat pasteurization methods. With facilities in Miami, Burgos, Spain, and Shanghai, China, the incubator provides businesses crucial support in product development, offering complimentary HPP testing, consulting on packaging, and assistance with shelf-life validation.
Daniela Soto, an HPP food scientist, commented on the rewarding journey of developing ISO from concept to market-ready product. She emphasized that the incubator provided an ideal setting that allowed for fine-tuning formulations while ensuring nutritional quality and shelf stability for retail environments.
Born from Miami’s vibrant culture, ISO reflects the city’s dynamic energy and lifestyle. COO Peter Cole shared the vision behind ISO, stating that the goal was to redefine hydration beverages by focusing on flavor, health benefits, and the use of whole food ingredients. He highlighted that each bottle is not just functional but also delicious and devoid of artificial additives.
ISO’s drinks feature an isotonic formulation that promotes efficient and quick hydration. The initial product line includes three flavors:
– **Watermelon Slice**: 195 mg sodium, 485 mg potassium, 52 mg calcium, 48 mg magnesium
– **Orange Slice**: 150 mg sodium, 722 mg potassium, 62 mg calcium, 58 mg magnesium
– **Sour Apple Alice**: 180 mg sodium, 515 mg potassium, 57 mg calcium, 32 mg magnesium
These beverages are currently available in select retailers across Miami, with the company planning to expand its distribution regionally in the upcoming months. Through its innovative approach and commitment to healthful hydration, ISO aims to make a mark in the increasingly competitive beverage market.
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