Key Takeaways
- Meituan’s food-delivery brand, Keeta, launched in Dubai on Sept. 27.
- This is Keeta’s third launch in the Middle East within 40 days, following Qatar and Kuwait.
- The company aims to expand its presence in the region rapidly with new market entries.
Meituan Expands with Keeta in the UAE
On September 27, 2025, Meituan announced the debut of its international food-delivery service, Keeta, in Dubai, United Arab Emirates. This launch signifies Keeta’s swift expansion strategy, marking its third entry into the Middle Eastern market in just 40 days. Following successful launches in Qatar and Kuwait earlier in August and September, respectively, Meituan is positioning Keeta as a key player in the region’s competitive food delivery sector.
Keeta’s introduction in Dubai is part of a broader strategic plan by Meituan, aiming to increase its market share and capitalize on the growing demand for food delivery services in the Gulf region. The company has identified the Middle East as a vital area for growth, driven by increasing urbanization and a shift in consumer dining habits favoring convenience.
In Dubai, Keeta will compete with established local and international food delivery platforms. Meituan’s emphasis on leveraging technology and optimizing delivery operations aims to enhance the user experience and streamline service. The company is expected to utilize data-driven insights to tailor its offerings to local tastes and preferences, positioning itself effectively against competitors.
As Meituan continues to expand, its entry into Dubai may also reflect the growing interest from other global players in the Middle Eastern market, which is ripe with potential due to its diverse population and robust infrastructure. The rapid development of digital services has transformed consumer expectations, increasing the demand for reliable and efficient delivery options.
In summary, Meituan’s launch of Keeta in Dubai highlights the company’s aggressive growth strategy and its commitment to becoming a prominent player in the Middle Eastern food delivery market. With further market entries anticipated, Keeta is poised to contribute significantly to Meituan’s global footprint and reshape consumer dining experiences in the region.
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