Midea Unveils NFC-Enabled Smart Clips for Food Tracking

Key Takeaways

  • Midea unveiled its INSTA-FIT MASTER smart refrigerator with NFC-based food tracking clips at IFA.
  • The “AI Food Clips” help users monitor food expiration dates via an integrated app and alert system.
  • The system is expected to launch in 2026, distinguishing itself from other food-tracking technologies.

Smart Kitchen Innovations Showcase

Earlier this month at IFA, Midea introduced a new range of smart kitchen appliances, prominently featuring the INSTA-FIT MASTER refrigerator. This innovative fridge utilizes a smart clip system designed to help users keep track of food expiration dates effectively.

The heart of this system is the “AI PREPMASTER” and the accompanying “AI Food Clips,” which are equipped with NFC communication chips. These clips allow users to assign different food items through a dedicated app, enhancing user engagement and food management. Users simply select food categories, storage locations, and recommended storage durations within the app to set up the system.

As Midea representative Haoyu Wang explained, the clips are designed to alert users when food is nearing its freshness limits. A light in the clip storage rack will turn red as food approaches the end of its storage duration, ensuring that users are informed about their food’s condition.

In comparison to other smart food tracking technologies, Midea’s approach stands out. While systems like the Ovie smart clip require separate hardware, Midea’s solution is integrated directly into the refrigerator. This innovation marks a significant step for appliance manufacturers, as it represents the first instance of a refrigerator being equipped with an integrated clip system for monitoring food. In other smart fridges, features typically include built-in cameras or user-driven logging to keep tabs on food inventory.

Midea plans to launch the AI Food Clips and AI PREPMASTER system in 2026, aiming to revolutionize how consumers manage food freshness and minimize waste. This ambitious plan highlights the company’s commitment to enhancing kitchen efficiency and convenience through cutting-edge technology. As smart home solutions continue to evolve, Midea’s refrigerator stands at the forefront of a new era in food storage and management.

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