Key Takeaways
- Join & Join’s alternative food brand ‘Naldam’ won Best Prize at the World Food Tech ConvEx 2026.
- The conference attracted over 30,000 participants from around 30 countries, discussing the future of food technology.
- Naldam focuses on health-oriented products and is expanding its market reach to the U.S., Japan, Mongolia, and Singapore.
Award Recognition for Naldam
Food tech startup Join & Join announced on the 14th that its brand ‘Naldam’ received the Best Prize at the World Food Tech ConvEx 2026, held at KINTEX in Goyang, Gyeonggi Province. This conference, co-hosted by the World Food Tech Council, the Korea Chamber of Commerce and Industry, and the Food Tech Center at Seoul National University, serves as a prominent platform for stakeholders in the food tech sector, including experts, government officials, and corporate leaders.
This year’s event successfully drew over 30,000 attendees from roughly 30 countries. During the awards ceremony, more than 120 prizes were distributed, recognizing top innovators and special achievements in the industry.
Naldam stands out for targeting health-conscious consumers by offering high-function alternative foods and desserts. With a focus on differentiating their products through technology, the brand aims to establish itself in the premium alternative food market. The name ‘Naldam’ translates to ‘to hold your precious self,’ reflecting the company’s commitment to health and wellness, inspired by the founder’s family experience with serious illness. Notable products include ‘Dietary Fiber Ttungcaron,’ a K-dessert rich in dietary fiber, high-protein low-sugar bagels, and whole-wheat cookies.
Naldam has built a loyal customer base using various online platforms like Naver Smart Store, enhancing brand visibility through collaboration with popular Naver Webtoon character ‘JOGUMAN.’ The brand previously demonstrated its potential by winning the grand prize in the ‘Round Up League,’ a brand growth program by Naver in 2025.
Currently, Naldam is poised for global expansion, targeting markets in the United States, Japan, Mongolia, and Singapore. A representative from Join & Join stated that this award validates Naldam’s high-function food technology on an international level. The representative emphasized the brand’s commitment to research and development to solidify its position as a global leader in K-food tech.
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