Key Takeaways
- VIOLETTE_FR, Cécred, Saltair, and Rodan + Fields are launching or expanding retail presence in 2025.
- Ulta Beauty will feature Cécred and Saltair across its 1,400+ locations, offering a range of innovative beauty and body care products.
- Rodan + Fields is entering retail through a partnership with Ulta Beauty, focusing on dermatologist-developed skincare solutions.
Exciting Retail Launches in the Beauty Industry for 2025
The beauty industry is set for a dynamic 2025 with notable retail launches from several prominent brands. French makeup artist Violette Serrat’s clean and vegan brand, VIOLETTE_FR, is scheduled to debut in over 190 Sephora stores across North America from February 28, 2025. This launch includes dedicated sections in stores, introducing a curated assortment of skincare, makeup, haircare, and fragrance products designed with an artistry-driven vision. The entry of VIOLETTE_FR into the retail sphere signifies a crucial step in its global expansion, providing more customers access to its innovative French-inspired offerings.
In another significant development, Beyoncé’s hair care brand, Cécred, will launch its Foundation Collection at Ulta Beauty starting April 6, 2025. This retail debut allows Cécred to celebrate its first anniversary while extending its reach. Available in over 1,400 Ulta locations, the products will cater to a diverse array of hair types and textures, making salon-quality care accessible to a broader consumer base.
Model and entrepreneur Iskra Lawrence’s body care brand, Saltair, is also expanding its availability, launching its full product line at Ulta Beauty stores on February 23, 2025. The comprehensive range includes body washes, lotions, treatments, lip oils, and exclusive body oils. Known for promoting clinically effective formulas and sensory experiences, Saltair aims to elevate body care, keeping its pricing between $12 and $26 under Ulta’s Conscious Beauty certification. The collaboration with Ulta Beauty embodies Saltair’s commitment to inclusivity and accessibility in self-care.
Additionally, Rodan + Fields, recognized for its dermatologist-developed skincare solutions, is entering retail for the first time through a partnership with Ulta Beauty. Starting March 3, 2025, shoppers can find select Rodan + Fields products in 150 Ulta locations nationwide and on Ulta’s website. This launch also marks the introduction of a new Dermatologist Advisory Board, featuring board-certified dermatologists collaborating with the brand on new product development to elevate the skincare experience for consumers.
These strategic partnerships and launches highlight a significant trend in the beauty industry, where established brands are increasingly entering retail spaces to reach wider audiences, enhance accessibility, and provide innovative, high-quality products. Careful marketing and commitment to inclusivity are central to this approach, promising an exciting year for beauty enthusiasts.
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