Maybelline New York Teams Up With Saturday Night Live for Exciting Ad Campaign

Key Takeaways

Maybelline New York is the official make-up sponsor for SNL’s 50th anniversary season.
Cecily Strong and Vanessa Bayer feature in advertisements promoting Maybelline products.
Maybelline’s marketing focuses on blending beauty and comedy for an engaging audience experience.

Maybelline Joins Forces with SNL for Milestone Celebration

Maybelline New York has been named the official make-up sponsor for the 50th anniversary season of the iconic U.S. sketch comedy show, Saturday Night Live (SNL). This partnership marks a significant collaboration between the brand and the long-running television program, known for its cultural impact and comedic talent.

The relationship between Maybelline and SNL is highlighted through a series of advertisements that feature cast members from the show. According to a recent report from Parade, two prominent SNL stars, Cecily Strong and Vanessa Bayer, have each starred in multiple commercials for Maybelline. These advertisements promote the brand’s signature beauty products while incorporating humor, a trademark of SNL’s creative style.

Jessie Feinstein, Senior Vice President of Marketing at Maybelline New York, expressed excitement about the collaboration, emphasizing the synergy between beauty and comedy. Feinstein noted, “Maybelline New York is thrilled to be the official make-up sponsor for Saturday Night Live’s milestone 50th anniversary season! Together, we’re showcasing the dynamic intersection of beauty and comedy, bringing bold, vibrant storytelling to life along the way.”

This partnership not only reinforces Maybelline’s position in the beauty industry but also leverages the popularity of SNL to engage with a diverse audience. The inclusion of well-known comedic figures in the advertising campaigns aims to resonate with viewers, creating a memorable connection that blends aesthetics with entertainment.

As SNL moves forward into this landmark season, the collaboration with Maybelline is expected to enhance the show’s appeal, creating an exciting platform for humor and beauty to intersect. By combining witty storytelling with effective product promotion, both Maybelline and SNL are set to draw in their respective audiences, making this partnership a notable moment in the realms of beauty marketing and television entertainment.

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