Key Takeaways

• The beauty industry is greatly influenced by social media, with top influencers shaping trends in makeup, skin care, hair care, and fragrance.
• The Visibility + Impact × Trust (VIT) score is a new metric that measures the effectiveness of beauty influencers across various platforms.
• Top influencers include major celebrities and niche creators, offering insights, tips, and inspiration for beauty enthusiasts heading into 2025.

Leading Beauty Influencers in 2024

With the beauty landscape evolving rapidly, 2024 is set to see several top influencers dominating makeup, skin care, hair care, and fragrance across social media platforms. Their influence stems from their creative expertise and the authentic connections they maintain with their audiences. The Visibility + Impact × Trust (VIT) score, developed by Traackr, quantifies the effectiveness of these creators by considering their reach, engagement, and audience trust. Following are some of the most notable influencers for next year.

**Top 25 U.S. Makeup Creators**
Lightening the path in makeup artistry, these influential figures are pushing boundaries with their innovative styles:
– Ariana Grande (@arianagrande): 510K VIT
– Kylie Jenner (@kyliejenner): 486K VIT
– Kim Kardashian (@kimkardashian): 423K VIT
– Selena Gomez (@selenagomez): 232K VIT
– Jennifer Lopez (@jlo): 232K VIT

These creators are known for their unique approaches to makeup, from vibrant hues to understated elegance.

**Top 25 U.S. Skin Care Creators**
Skin care remains vital to any beauty routine, and these influencers are instrumental in demystifying the process:
– Kylie Jenner (@kyliejenner): 99.5K VIT
– Paris Hilton (@parishilton): 77.7K VIT
– Milky Dew (@milkydew_): 75.2K VIT
– Katie Manetta Davis (@katiesnails_): 73.7K VIT
– Christi Rose (@lifewithchristirose): 73.6K VIT

The advice from these skin care experts ranges from regimen tips to in-depth product analyses that promote healthier skin.

**Top 25 U.S. Hair Care Creators**
For hair enthusiasts, these influencers provide invaluable insights and styling assistance:
– Beyoncé (@beyonce): 122K VIT
– Tessa Peay (@tessapeay): 76.3K VIT
– Anthony Claxton (@krewkutz): 64.0K VIT
– Kendall Jenner (@kendalljenner): 52.9K VIT
– Taraji P. Henson (@tarajiphenson): 39.5K VIT

These creators cater to a variety of hair types and textures, offering advice on styling and care techniques.

**Top 25 U.S. Fragrance Creators**
In the realm of fragrance, these influencers introduce followers to intriguing scent profiles:
– Kylie Jenner (@kyliejenner): 82.6K VIT
– Bella Hadid (@bellahadid): 68.9K VIT
– Jeremy Fragrance (@jeremyfragrance): 54.3K VIT
– Lina Noory (@linanoory): 46.3K VIT
– Ariana Grande (@arianagrande): 37.2K VIT

From new scent launches to layering techniques, these influencers enhance the experience of fragrance in beauty routines.

**Understanding VIT and Its Importance**
The VIT score is valuable for brands and consumers alike, providing insights that help identify which influencers are truly impactful in the beauty sector. This scoring system showcases the effectiveness of influencers, encompassing their visibility, the impact of their content, and the trust they cultivate with their followers.

These beauty influencers are not merely content creators; they are trendsetters and innovators in their respective fields. Engaging with their content offers inspiration and insight, making them essential follows for anyone interested in the latest beauty trends heading into 2025.

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