Key Takeaways
- Food City partners with Grocery TV to introduce retail media at 140 stores across five states.
- Digital Ironman kiosks will offer real-time promotions at store entrances in Kentucky, Virginia, Tennessee, Georgia, and Alabama.
- Retail media networks are expanding in the grocery sector, providing grocers with customer data and new revenue opportunities.
Food City Teams Up with Grocery TV for Retail Media Expansion
Food City, based in Abingdon, Virginia, is launching in-store retail media across 140 locations in five states through a new collaboration with Grocery TV. This initiative will see digital kiosks installed at the entrances and front areas of stores located in Kentucky, Virginia, Tennessee, Georgia, and Alabama, according to a press release from Grocery TV.
The newly released Digital Ironman kiosks will be instrumental in capturing shoppers’ attention at store entrances, offering relevant real-time promotions that enhance the shopping experience. In addition to serving as digital advertisement platforms, these kiosks can also function as distribution points for print circulars. Grocery TV’s existing network includes over 6,300 digital ad screens, reflecting a significant reach within the grocery market.
Grocery TV recently completed another major deal that involved adding Northeast Grocery, Inc. (NGI) to its network, deploying Digital Ironman kiosks across nearly 300 stores in six states. The growth of retail media networks highlights their increasing importance in the grocery sector, as they provide valuable customer insights and create new revenue streams from consumer packaged goods companies.
Diane Colgan, Senior Vice President of Marketing for NGI, emphasized the advantages of collaborations that enhance the shopping experience. “We prioritize partnerships that enhance our omnichannel experience, and this adds another valuable, impactful way for us and brands to connect with our shoppers,” she stated after the NGI partnership was announced earlier this year.
The rise of retail media networks is reshaping the grocery landscape, presenting a win-win scenario for both grocers and brands aiming to engage with customers in innovative ways. The grocery sector’s growth in this area is set to continue, driven by the need for adaptable and data-driven marketing solutions.
The content above is a summary. For more details, see the source article.
