Key Takeaways
- Zomato officially rebrands to Eternal, approved by its board on February 6.
- The name change represents the company’s vision and encompasses its diverse business lines.
- Shareholder approval is needed, as the new name includes a shift in stock ticker from Zomato to Eternal.
Rebranding to Eternal
Zomato, a prominent player in the food tech industry, has announced its rebranding to the name “Eternal,” a move approved by the company’s board on February 6. This transition was initially foreshadowed when the name “Eternal” was introduced internally following Zomato’s acquisition of Blinkit. Deepinder Goyal, CEO and co-founder, indicated that adopting the name Eternal aligns with the company’s aspirational vision for the future.
Despite the name change, the Zomato app will retain its original branding, ensuring a seamless experience for users. The rebrand also includes a future shift in the company’s stock ticker from Zomato to Eternal, signaling a broader transformation regarding its identity in the market. This new name is intended to embody the company’s four main business segments: Zomato, Blinkit, District, and Hyperpure.
Goyal highlighted that the name Eternal is rich in significance, reflecting both a commitment to enduring growth and the challenges that lie ahead. He pointed out that despite a notable 57% decline in profits for the third quarter of FY25, there is positive momentum in revenue growth, which increased by 64%. This resilience underscores the company’s dedication to evolving and adapting in a dynamic market.
The upcoming rebranding will require shareholder approval for the name change to take effect officially. This represents a significant milestone in Zomato’s efforts to broaden its scope and modernize its identity as it transitions into Eternal. By embracing a new name, the organization aims to strengthen its commitment to innovation and customer service across its portfolio of businesses.
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