Key Takeaways
- Nigerian startup Food Online processed over 12,000 orders in its first month, boosting partner restaurant revenues.
- The company aims to dominate Nigeria’s online food delivery market, projected to reach USD 1.9 billion by 2031.
- Food Online supports restaurants and emphasizes a logistics-first approach with technology to attract customers.
Food Online’s Promising Launch
Nigerian food-tech startup Food Online has achieved a significant milestone, processing more than 12,000 orders within its first month of operation. This rapid growth underscores the rising consumer demand for food delivery services and reflects a viable business model for partner restaurants.
Launched less than 30 days ago, Food Online employs a logistics-first approach that emphasizes quick delivery and customer-centric technology. A report from BlueWeave Consulting indicates that Nigeria’s online food delivery sector is set to reach USD 1.9 billion by 2031, with a compound annual growth rate of 10.88 percent anticipated from 2025. The landscape remains open for innovators following the exit of several major global players from the market.
Damilola Yusuf, General Manager of Food Online, stated during a press briefing in Abuja that the company is geared toward long-term growth. “We are building for scale. Our platform is not just a food marketplace; it is an engine accommodating every aspect of the food value chain, from restaurants and customers to logistics designed to tackle challenges in Nigeria’s cities,” he emphasized. The positive early results validate both consumer demand and the efficiency of the company’s model.
Food Online offers a diverse selection of restaurants, including local kitchens and international chains, enhanced by features like real-time order tracking, varied payment options, and rapid delivery services.
Victor Oni, Senior Business Development Executive, highlighted that the startup is not only attracting customers but also effectively supporting partner restaurants. He noted, “Beyond customer success, Food Online is proving to be a valuable partner for restaurants by increasing visibility, driving consistent sales, and enabling digital transformation in an industry where many small-scale operators remain offline.”
With its initial success, Food Online is now focusing on expanding its reach across Nigeria and exploring opportunities in other African markets. Industry experts believe that the combination of local knowledge and scalable technology positions Food Online as a potential leader in Africa’s digital economy.
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