Key Takeaways
- The 2025 Trendsetting Products (Autumn) Global Launch in Guangzhou highlighted innovative products in the food and beverage industry.
- Key industry figures, including executives and influencers, attended the event, amplifying its global reach and significance.
- The conference featured an awards ceremony recognizing innovation and quality in food and beverage products.
Event Overview
The 2025 Trendsetting Products (Autumn) Global Launch was held in Guangzhou, marking a key event during the 2025 China Catering Brand Festival and the 34th HCC Catering Industry Expo. This flagship segment attracted a diverse group of industry leaders, including founders of notable food and beverage brands, executives from significant supply chain firms, and respected experts, along with major media and influencers from the Hongdongshike Influencer Alliance.
International media from countries such as Italy, France, and the UK provided widespread coverage, enhancing the event’s global visibility. The conference showcased a variety of innovative products across different segments, illustrating key trends within the culinary sector.
The “Revolutionizing Taste” segment highlighted products like Laoyouji hotpot sauce by Juhui Food Technology, KINGWELL’s Extra Savory Mushroom Soup Base, and Sichuan Cuihong BBQ Powder. These offerings showcased the creative potential in enhancing culinary experiences.
In the “Elevating Quality” segment, McCormick’s Cajun seasoning and Baipinriguang’s Golden Tomato Seasoning underscored advancements in product quality and refinement. The conference also featured the “Reinventing the Classics” segment, where products like Evergreen Food’s Squirrel-Shaped Tilapia and ZAIQI’s Yellow Steamed Buns demonstrated innovative takes on traditional food forms.
As part of the event, an awards ceremony celebrated groundbreaking contributions in the industry. Two significant awards—the “Trend Leadership Award” and the “Breakthrough Innovation Award”—were given, based on four criteria: innovation, market potential, quality consistency, and adaptability.
The 2025 Trendsetting Products (Autumn) Global Launch serves as a critical platform for introducing China’s latest food and beverage products, technologies, and concepts. It plays an essential role in guiding standardization, branding, and internationalization in the industry, empowering brands to capitalize on market opportunities and achieve sustainable growth.
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