Key Takeaways
- HUNGRY has acquired Garten, a wellness-focused caterer, marking its expansion into employee wellness services.
- The acquisition aims to enhance HUNGRY’s offerings in corporate wellness, including automated self-checkout kiosks.
- This move follows HUNGRY’s acquisition of Naturebox in 2022 and signals a commitment to healthy eating in workplace settings.
Acquisition Signals Shift Towards Employee Wellness
HUNGRY, a chef-catering platform catering primarily to workplace needs, has acquired Garten, a wellness-oriented catering provider. This acquisition represents HUNGRY’s ambition to transition from just food delivery to a broader strategy focused on employee wellness—a change anticipated to shape corporate approaches to well-being in 2025.
Founded in 2014, Garten originally operated under the name Oh My Green and gained recognition as a participant in Y Combinator. The company’s mission was driven by founder Michael Heinrich’s experiences in high-pressure finance roles, where he observed that well-being, rather than relentless hustle, was crucial for high performance. Heinrich expressed these insights in an interview with Authority Magazine, emphasizing the importance of wellness in enabling employees to thrive.
With Garten now part of its portfolio, HUNGRY has opened new avenues for corporate wellness initiatives, including the introduction of automated self-checkout mini-marts within workplaces. These kiosks, which allow employees to easily access healthier food options, were initially developed through Garten’s former acquisition of Byte in 2020. In addition, Garten’s established marketplace for wellness-oriented experiences offers HUNGRY an added revenue stream, aligning with an industry shift toward more holistic approaches to employee health.
This acquisition marks HUNGRY’s second strategic investment in healthy eating and wellness, following its acquisition of the healthy snack company Naturebox in 2022. Furthermore, the company’s growth trajectory is reinforced by substantial funding, having raised $70 million, with the most recent funding round occurring in 2023. Although financial terms of the Garten acquisition have not been publicly disclosed, the deal is expected to enhance HUNGRY’s competitive edge in the evolving landscape of corporate wellness initiatives.
By leveraging Garten’s innovative approach to catering and wellness, HUNGRY aims to meet the changing demands of employers who prioritize the health and well-being of their staff. As companies increasingly recognize the link between employee wellness and productivity, HUNGRY is well-positioned to offer comprehensive solutions that address these needs in a corporate environment.
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