Key Takeaways
- Michelle Pfeiffer criticizes Apeel, a food technology that extends the shelf life of produce.
- Apeel claims its plant-based coating can be rinsed off, contrary to Pfeiffer’s concerns.
- The company asserts its mission is to promote food sustainability and reduce waste.
Pfeiffer Voices Concern Over Apeel’s Approval
Michelle Pfeiffer recently expressed her concerns about Apeel, a food technology that has gained FDA approval to coat organic produce. In a series of Instagram posts, she highlighted her apprehension regarding food safety, stating that the approval means organic crops will be coated with an invisible substance that cannot be easily cleaned.
Apeel Technologies, founded in 2012 by CEO James Rogers, uses an edible, plant-based coating designed to extend the shelf life of fresh fruits and vegetables. Despite Pfeiffer’s concerns, the company claims the coating can be removed by rinsing and scrubbing the produce with water or a soft brush. The actress emphasized that she finds it troubling that consumers may unknowingly eat products treated with this coating.
In response to Pfeiffer’s comments, Apeel’s official channels clarified that Bill Gates has no ownership or direct involvement with the company, despite early support through grants from the Bill & Melinda Gates Foundation. The company aims to enhance food accessibility and sustainability while promoting a natural alternative to plastic packaging.
Pfeiffer also shared a list of grocery retailers, including Costco and Trader Joe’s, that do not sell products coated with Apeel, further amplifying her concerns over the matter. Her followers and supporters expressed various reactions, with some sharing similar apprehensions about food safety.
While Pfeiffer usually maintains a low profile, her sudden outspokenness is noteworthy. The actress is also preparing for her role in the upcoming AppleTV+ series “Margo’s Got Money Troubles,” a project created by her husband, David E. Kelley. This collaboration marks a change from her previous stance of avoiding on-screen partnerships with him.
In summary, Michelle Pfeiffer’s Instagram posts highlight significant concerns around the safety of organic produce coated with Apeel’s technology. The company maintains that its products are safe and promote sustainability, but the debate continues as consumers weigh the implications.
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