Key Takeaways
- ProMach has launched a new Wine & Spirits Solutions group to enhance its offerings for the wine and spirits industry.
- The team, backed by global experts, will address unique challenges in packaging traditional and ready-to-drink products.
- ProMach aims to solidify its position as a leader in filling, closing, and labeling solutions with strategic investments and acquisitions.
New Solutions for the Wine and Spirits Industry
ProMach has introduced a dedicated Wine & Spirits Solutions group focused on delivering comprehensive process and equipment solutions tailored for the wine and spirits sectors. This initiative builds on ProMach’s long-standing relationships with spirits companies by providing greater insight and an extensive portfolio of solutions designed to optimize operations.
The newly formed team comprises industry experts affiliated with over a dozen ProMach product brands globally. Their expertise will enable the group to tackle the specific challenges associated with processing and packaging a variety of products, including traditional bottled items, small-format bottles, and ready-to-drink (RTD) beverages available in cans and single servings.
ProMach’s Wine & Spirits Solutions group offers a wide array of services, encompassing process automation, filling, capping, corking, canning, cooking, sterilizing, coding, tamper-evident application, labeling, case packing, cartoning, conveyance, and palletizing. This versatility in offerings ensures the group can effectively meet the diverse packaging needs of the wine and spirits industries.
The formation of this group reinforces ProMach’s reputation as a leader in packaging solutions, particularly in filling, closing, labeling, and coding technologies. With a portfolio that includes notable brands such as Fogg, Zalkin, P.E. Labellers, WLS, and ID Technology, ProMach is also bolstering its capabilities through strategic acquisitions, notably the recent purchase of Italy-based MBF, which enhances its wine filling solutions.
Scott Smith, Senior Vice President of Strategic Marketing and Business Development at ProMach, emphasized that these strategic investments are aimed at providing more complete and innovative solutions tailored to customer needs. He pointed out that the wine and spirits industry is a key target market for ProMach, and that establishing a dedicated team will facilitate a better understanding of the industry’s dynamics, enabling ProMach to serve both current and future customers more effectively.
In addition to the new solutions, ProMach’s Systems Group is also equipped to provide integrated packaging lines, conveyor solutions, and engineering services tailored to wine and spirits companies. Key brands within this group, including Zarpac, ProMach Integrated Solutions, ZPI, Statera, and Sentry, boast teams of technical and application experts that deliver integrated solutions, covering everything from line design to end-of-line functionalities.
The announcement of the Wine & Spirits Solutions team took place during ProMach’s annual Global Sales Leader meeting held in Louisville, Kentucky. Smith noted that the location was ideal due to ProMach’s significant involvement in the U.S. bourbon market, allowing them to engage directly with clients and reaffirm their commitment to the industry.
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