Key Takeaways
- Yummly has launched AI-powered recipe recommendations and an enhanced meal planner feature.
- The app’s new meal planner caters to shoppable recipes, available through a premium subscription.
- Integration with the upgraded Yummly thermometer highlights minimal impact from parent company Whirlpool since its acquisition.
New Features from Yummly
Yummly, the cooking and recipe app acquired by Whirlpool, has unveiled a set of refreshed features aimed at enhancing user experience. Key among these is the introduction of AI-powered recipe recommendations, which the company claims improve upon earlier personalization efforts. However, details on how these recommendations differ from previous versions remain vague.
The app’s upgraded meal planner primarily enhances its shoppable recipe functionality. This feature, common among various recipe apps, allows users to purchase ingredients directly, thereby generating revenue through affiliate marketing. Access to this premium plan requires a monthly subscription.
Despite the integration of an improved Yummly thermometer, which now includes three sensors as opposed to two in the previous model, Whirlpool’s involvement with Yummly appears minimal. The acquisition aimed to leverage Yummly’s capabilities to digitally transform Whirlpool’s appliance offerings, but the results have been lackluster since the initial announcement at CES in 2019. Most significantly, the app has not seen major feature expansions in the years since.
A contributing factor to Yummly’s current trajectory may be the departure of key personnel. Founder Dave Feller exited shortly after the acquisition, followed by product innovator Brian Whitlin in 2021. Furthermore, Brett Dibkey, who advocated for the app’s integration into Whirlpool’s product ecosystem, left in 2020. This shift has arguably contributed to Yummly operating in a caretaker mode, where its development seems to have stalled. The current updates may resemble incremental improvements rather than exciting innovations that align with Whirlpool’s original vision for Yummly.
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