13-Year-Old Entrepreneur Coco Granderson Partners with Skincare Legend Ron Robinson to Launch Yes Say, a Glow-Boosting Line for Gen Z Alpha

Key Takeaways

Yes Day is a new skin care brand designed specifically for Gen Zalpha, launched on October 1, 2025.
Created by 13-year-old Coco Granderson and formulated by acclaimed cosmetic chemist Ron Robinson, the products aim to enhance skin health and positivity.
The brand addresses a gap in the market by providing teen-friendly formulations that avoid harsh adult ingredients.

Innovative Skin Care for a New Generation

Yes Day introduces an innovative approach to skincare, specifically tailored for the emerging Gen Zalpha demographic, which includes individuals born between 2010 and 2015. Launched on October 1, 2025, the brand’s mission is to provide teen-tested products that promote healthy and enjoyable skincare routines.

The inspiration for Yes Day originates from 13-year-old creator Coco Granderson’s personal experiences in the beauty aisle. Frustrated by the lack of skin care options tailored to her age group, Granderson expressed her desire for products that are effective yet fun and appealing. “The shelves were packed with adult products, but nothing felt right for me,” she noted. This sparked a determination to fill the void with a skincare line made specifically for the younger generation.

Named after a family tradition celebrating positivity and freedom, Yes Day embodies a spirit of joy. Granderson emphasized that the brand aims for skincare to be “a happy place,” devoid of the complexities and stress often associated with beauty routines. Partnering with the renowned cosmetic chemist Ron Robinson, recognized for formulating successful lines for brands like BeautyStat and Estée Lauder, Yes Day focuses on developing products that enhance skin barrier function, soothe irritation, and promote overall skin health without using harsh ingredients.

“I’m creating products for people my age who want glowing skin without all the extra steps,” Granderson remarked. Her vision is to establish a brand where skincare not only improves one’s complexion but also uplifts one’s mood. Yes Day products are designed to make every day feel like a “Yes Day,” encouraging young people to embrace self-care as an integral part of their lives.

Yes Day isn’t alone in catering to Gen Zalpha. Other brands, like Claire’s and Bubble Skincare, are also targeting this micro-generation with products aimed at younger consumers. Claire’s has launched a line of fragrances and body care specifically for tweens, while Bubble Skincare has developed a range claiming to work across various skin types and life stages. This trend signifies a larger shift within the beauty industry, where targeted marketing strategies are evolving to address the distinct needs of younger consumers rather than relying solely on adult-focused products.

The emergence of Yes Day marks a pivotal moment in how skincare brands can cater to consumers across generational lines. By focusing on the unique needs of teenagers and tweens, Yes Day champions a new direction in beauty, creating formulas that address specific concerns for its audience. The brand embodies a hopeful, youthful approach to skincare, shifting the narrative toward a more inclusive and joyful experience for all.

As the conversation around skincare continues to evolve, brands like Yes Day are setting the stage for a future where self-care is not merely a routine but a celebration of one’s individuality and youth.

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