Key Takeaways
- The 2026 Ford Explorer is the best-selling midsize SUV in the US, with over 104,000 units sold in the first half of 2025.
- The new Tremor trim is introduced at a competitive price of $48,330, making it attractive for off-road enthusiasts.
- Ford has lowered prices across several Explorer trims, enhancing its appeal against rivals like Honda and Toyota.
A Competitive Edge for the 2026 Ford Explorer
The 2026 Ford Explorer is making waves as the top-selling midsize SUV in the US, with over 104,000 units sold in the first half of 2025. This strong performance is attributed to a refreshed model and a strategic pricing approach that aims to maintain its dominance in the segment.
One of the most notable updates is the introduction of the Explorer Tremor, which targets off-road enthusiasts. Priced at $48,330, the Tremor undercuts Honda’s Pilot TrailSport by more than $1,000 and stands $1,100 below the now-discontinued Timberline trim. Also, the base Explorer Active starts at $38,330, a reduction of $1,720 from the previous year, while the high-end Platinum variant now begins at $50,830, down by $1,695. By offering lowered prices across its lineup, Ford is well-positioned to attract a broader customer base looking for an affordable yet capable SUV.
The Explorer Tremor not only replaces the Timberline but also enhances it both functionally and aesthetically. It features a rugged design with black alloy wheels and all-terrain tires, complemented by auxiliary lighting and a lifted suspension. This configuration improves ground clearance and control for light off-road usage. Additional elements like underbody skid plates and Electric Spice accents on the tow hooks and wheels contribute to its tough look.
Inside, comfort is not overlooked. The Tremor offers massaging front seats, Ford’s latest infotainment technology, and the option for BlueCruise hands-free driving, appealing to families and adventure-seekers alike.
However, buyers should note that the powerful 400-horsepower twin-turbo V6 engine is only available through the $11,505 Tremor Ultimate Package, pushing the total price closer to $60,000. This steep premium may deter some value-conscious consumers. Nonetheless, Ford’s strategy of simplifying trim levels and reducing prices has strengthened the Explorer’s position against competitors like the Hyundai Palisade, Toyota Highlander, and Honda Pilot.
While previous rebates that made the 2025 Explorer more enticing are currently absent, the 2026 model’s competitive pricing could allow Ford to retain its position as the leading midsize SUV brand. The combination of innovative features, a new trim catering to off-road enthusiasts, and aggressive pricing underlines Ford’s commitment to maintaining its market leadership in the SUV sector.
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