Key Takeaways
- The Pentawards will celebrate its 19th edition in 2025, featuring an enhanced jury panel from leading beauty brands.
- Non-shortlisted entrants will receive personalized feedback, promoting improvement for future submissions.
- Key deadlines include the entry deadline on March 28, 2025, with the final results announced in October 2025.
Overview of the 2025 Pentawards
The Pentawards, recognized globally as a benchmark in packaging design, is set to celebrate its 19th anniversary in 2025. This edition promises an elevated experience for participants, featuring a diverse jury panel comprised of industry experts from notable companies such as Tom Ford Beauty, Huda Beauty, and MAC Cosmetics. The goal is to ensure thorough and varied evaluations of submissions, enhancing the overall quality of the competition.
The distinguished jury for 2025 includes:
– Chaoqun Wang, Global 2D Design Director, Tom Ford Beauty
– Janty Karaf, Senior Creative Designer, Huda Beauty
– Sebba Alqetrani, Director of Sustainable Packaging at MAC Cosmetics and Adjunct Professor at FIT
These professionals will join a total of 55 jury members hailing from 20 countries. A notable innovation this year is the introduction of a new feedback system that provides personalized written evaluations to all non-shortlisted participants during the initial judging phase. This initiative is crafted to empower designers and brands by aiding them in understanding their submissions and identifying areas for potential enhancement.
Regarding the competition timeline, key dates have been set:
– Entry Deadline: March 28, 2025
– First-Round Results: May 2025
– Final Results and Gala: October 2025
Brands, agencies, and designers are strongly encouraged to participate in this prestigious competition, which offers not only recognition but also invaluable insights into the realm of beauty packaging design. Adam Ryan, Head of Pentawards, emphasized the importance of the competition: “Entering our competition requires time and effort, so we’ve enhanced the feedback system. Alongside the Pentawards Excellence Score, written feedback will give entrants deeper insights into what impressed the jury and areas for improvement.”
Chloé Templeman, Executive Creative Director at Pearlfisher and Co-President of Pentawards, further expressed her enthusiasm, stating, “Welcoming experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics strengthens the Pentawards community. It’s thrilling to see the creativity and trends that emerge each year in beauty packaging.”
With these enhancements, the Pentawards 2025 aims to foster creativity and support the growth of participants while reinforcing its position as a leading platform for recognizing excellence in packaging design.
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