Key Takeaways
- DS Automobiles receives the SMARTBEST 2025 award for integrating ChatGPT into its DS IRIS SYSTEM.
- The integration of generative AI technology enhances the travel experience across all DS models.
- DS Automobiles was previously recognized with multiple awards for its innovation in automotive technology.
DS Automobiles Receives SMARTBEST 2025 Award for AI Innovation
DS Automobiles has been awarded the prestigious SMARTBEST 2025 accolade by the AUTOBEST jury, which consists of 31 members from various European nations. This recognition highlights the brand’s pioneering efforts in integrating ChatGPT, a generative artificial intelligence, into its DS IRIS SYSTEM. This system offers customers an intuitive and personalized information ecosystem, making DS Automobiles the first car manufacturer to standardize ChatGPT in all its models.
According to Olivier François, CEO of DS Automobiles, receiving the SMARTBEST 2025 award underscores the brand’s commitment to melding advanced technology with the automotive experience. François emphasized the significance of this integration, noting that it not only enhances the user experience but also represents a step towards the future of automotive technology.
The DS IRIS SYSTEM with ChatGPT has been implemented in various models, including the DS 3, DS 4, and DS 7, with the flagship DS N°8 set to feature the technology as well. This innovation is part of the Connect Plus Pack, which offers features like Connected Navigation, Remote Controls, and an EV Trip Planner, available for three years as standard across all models.
This isn’t the first time DS Automobiles has been acknowledged for its technological advances. Earlier, in December 2023, the brand received a “Pioneer Award” from Auto Bild and Computer Bild for its initiative to integrate ChatGPT within its speech recognition system. Additionally, the brand was honored with a bronze award for innovation from Auto Moto magazine in October.
The SMARTBEST 2025 award reflects the dedicated focus of DS Automobiles on delivering advanced technologies that enhance the customer experience, setting a benchmark in the automotive industry for the incorporation of artificial intelligence.
The content above is a summary. For more details, see the source article.
