Key Takeaways

• Dial brand launches Clean Sheet program, donating $50,000 initially and $5,000 for each clean sheet in US Senior National Team matches.
• The initiative aims to support educators and promote hygiene resources in communities.
• Henkel’s VP of Marketing expresses commitment to local communities and future generations through this partnership.

Initiative Introduction

Henkel’s Dial brand has announced the launch of its Clean Sheet program in collaboration with the US Soccer Foundation. This initiative is focused on promoting hygiene education, particularly in support of educators who play a crucial role in shaping healthier future generations.

Program Details

The Clean Sheet program will initially donate $50,000 to DonorsChoose, an organization dedicated to supporting teachers and classrooms. Additionally, for every clean sheet achieved by the US Senior National Team during competition, Dial will contribute $5,000, with a potential total donation reaching $100,000 over the next year. This structure not only encourages the team’s performance but also reinforces the brand’s commitment to community engagement and health initiatives.

Brand Mission

Dial’s ongoing mission is to provide educators with necessary resources that support proper hygiene practices. This aligns with Henkel’s broader objective of fostering healthier communities. In a statement, Allison Feldman, Vice President of Marketing for Personal Care at Henkel, expressed pride in the partnership with the US Soccer Federation and highlighted the importance of supporting local communities. She stated, “For years, a primary goal for the Dial brand has been to support charitable organizations that focus on helping their local communities. Donations as a result of the Clean Sheet program will enable us to show our commitment to local communities and support future generations to chase their goals.”

Through this partnership, Dial aims to extend its philanthropic efforts while linking the success of the soccer team to important educational and health initiatives. The Clean Sheet program not only promotes hygiene education but also emphasizes the power of sports as a unifying force in community health and well-being.

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