Key Takeaways
- Prose has launched a Custom Scalp Serum designed to address the needs of the 60% of U.S. women with sensitive scalps.
- The formula contains over 85 personalized factors and is made from 99% natural ingredients, ensuring support for healthy scalp microbiomes.
- Available in a recyclable bottle, the serum promotes optimal hair growth and is priced at $56 USD and $74 CAD.
Launch of Custom Scalp Serum
Prose, a hair care company, has introduced its Custom Scalp Serum aimed at addressing the growing concern of scalp health among women in the U.S. A significant 60% of U.S. women report experiencing a sensitive scalp, highlighting the need for specialized hair care products. Understanding this demand, Prose’s Custom Scalp Serum offers a personalized approach, utilizing over 85 tailored factors to cater to individual scalp needs, concerns, and environmental influences.
The serum’s formulation is primarily derived from natural ingredients, with more than 99% of its components sourced from nature. This ensures a lightweight, fast-absorbing, and easy-to-apply leave-in product, suitable for daily usage. Marie Mignon, Chief Scientific Officer at Prose, emphasizes that the product is scientifically backed, designed to enhance scalp health and promote fuller, stronger, and more resilient hair.
Notably, the Custom Scalp Serum is certified as “microbiome-friendly,” which is essential for maintaining a balanced scalp environment. It effectively addresses issues such as irritation, sensitivity, oiliness, dryness, and flakiness. This makes it an ideal complement to Prose’s existing products, such as the Prose Root Source™ Hair Supplements, working in synergy for a comprehensive approach to scalp care. Additionally, the serum pairs well with the Prose Custom Scalp Mask, both products featuring prebiotic ingredients like Kombucha and Tea Prebiotics that protect the scalp microbiome.
Bridgette Hill, a certified Trichologist, underscores the importance of scalp health, stating that “a healthy scalp is the foundation for strong, vibrant hair.” She advocates for the Custom Scalp Serum as a targeted solution for personalized scalp care, crucial for optimal hair growth. By focusing on individual needs and utilizing science-backed, natural ingredients, the serum aims to foster a balanced and healthy scalp environment.
In line with its commitment to sustainability, Prose ensures that its products are made with minimal waste. The Custom Scalp Serum is packaged in 100% recyclable glass bottles. This dedication to eco-friendly practices mirrors the company’s mission to innovate within the hair care market sustainably.
The Custom Scalp Serum is now available for purchase on Prose.com, priced at $56 USD in the United States and $74 CAD in Canada, making it accessible for consumers eager to invest in their scalp health.
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