Key Takeaways
- Lisa Sequino has been appointed President of Estée Lauder’s Makeup Brand Cluster, effective June 9, 2025.
- With over 20 years of industry experience, Sequino aims to enhance consumer engagement and drive innovation across brands like M·A·C and Bobbi Brown.
- This leadership change signals Estée Lauder’s commitment to revitalizing its makeup segment after recent challenges.
Leadership Change at Estée Lauder
The Estée Lauder Companies has announced the appointment of Lisa Sequino as President of its Makeup Brand Cluster, effective June 9, 2025. Sequino will oversee the global strategy and growth of renowned makeup brands, including M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW.
Sequino brings over 20 years of experience in the beauty industry, having previously held leadership roles at JLo Beauty and Supergoop!. Known for her expertise in driving innovation and digital-first strategies, she will report directly to Chief Brand Officer Jane Hertzmark Hudis. In her new role, Sequino is expected to focus on increasing consumer acquisition, fostering trend-driven innovation, and enhancing local market relevance across Estée Lauder’s diverse makeup offerings.
This leadership transition is a strategic move for Estée Lauder, as the company seeks to revitalize its makeup category following several challenging quarters. By reintroducing a leader with a deep understanding of the company alongside a fresh, adaptable approach inspired by indie brands, Estée Lauder aims to sharpen its focus on trends, enhance digital engagement, and connect more effectively with a younger consumer demographic. This initiative represents a critical step in positioning the company for stronger growth in an increasingly competitive global beauty market.
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