Key Takeaways
- Schneider Electric launches a festive edition of its ‘Bring Home the Smart’ campaign, focusing on smart home upgrades for the season.
- The campaign features innovative products like Miluz Zeta switches and the Wiser Smart Home Automation range to enhance home safety and efficiency.
- It aims to make smart living more accessible for Indian households, blending traditional festivities with modern technology.
Smart Upgrades for a Festive Home
Schneider Electric has unveiled its festive edition of the ‘Bring Home the Smart’ campaign, aiming to inspire consumers to upgrade their homes with intelligent solutions that resonate with the spirit of the season. This initiative features innovative smart home products, including Miluz Zeta switches with air quality indicators, voltage surge protection, USB A+C sockets, and the Wiser Smart Home Automation range. These offerings enable homeowners to create connected, safe, and energy-efficient environments.
Rajat Abbi, Vice President of Marketing at Schneider Electric India, highlighted the importance of festivals in cultivating new beginnings and shared joyous experiences. He emphasized that every home upgrade can be significant when enhanced with smart technology, making homes more comfortable and future-ready.
The campaign is accompanied by three promotional films that showcase the impact of smart technology on daily living, spotlighting convenience, safety, and style. To ensure a smooth consumer journey during the festive period, the campaign is being promoted in major cities and on e-commerce platforms.
Sumati Sahgal, Vice President of Retail at Schneider Electric India, added that festivals are a time for family gatherings and joyful traditions. She stated that the ‘Bring Home the Smart’ campaign reflects this ethos by demonstrating how integrated smart technologies can transform living spaces into more efficient and secure environments. The campaign aspires to make smart living accessible to every Indian household, enhancing everyday experiences while honoring traditional customs.
Through this festive campaign, Schneider Electric aims to seamlessly unite tradition and innovation, encouraging modern Indian households to adopt smart home solutions that provide functionality, style, and convenience.
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