Key Takeaways
- AT&T and Ericsson launch the AT&T IoT Marketplace, a digital platform designed for IoT service innovation.
- The platform addresses challenges such as complex integrations and inconsistent order management, enhancing customer efficiency.
- Built on cloud-native architecture, it allows faster operations and greater scalability, particularly aiding small and medium businesses.
Launch of the AT&T IoT Marketplace
AT&T and Ericsson have introduced the AT&T IoT Marketplace, a sophisticated digital eCommerce platform aimed at enhancing the monetization of IoT services. This platform simplifies the processes of selling, contracting, provisioning, and billing within the Internet of Things (IoT) sphere. It includes a detailed digital catalog, an order management system, and TMF API-based integration.
Targeting industries like transportation, manufacturing, and healthcare, the AT&T IoT Marketplace addresses significant challenges faced by customers and partners. Key issues such as complex integrations, fragmented product catalogs, and varied devices are tackled head-on, improving the user experience with a more intuitive interface. This simplification ensures quicker customer onboarding and a streamlined order-to-cash cycle, boosting operational efficiency and accelerating revenue generation.
The Marketplace is powered by Ericsson’s Digital Experience Platform and comprises the Catalog Manager and Order Care. It operates on a cloud-native microservices architecture hosted on Microsoft Azure, ensuring secure interactions across various digital touchpoints. The platform boasts advanced customer and partner management features, facilitating easy product configuration and exposure that redefine efficiency within the IoT landscape.
Cameron Coursey, Vice President of Connected Solutions at AT&T, highlighted that the IoT Marketplace distinguishes their offerings while catering to diverse customer needs. The collaboration aims to make IoT more accessible and to foster growth among small and medium enterprises. With Ericsson’s technology, AT&T reduces the time required to order fleet management services significantly—from hours to just minutes.
Anand Akundi, Head of Cloud Software and Services at Ericsson, emphasized the seamless, personalized experience provided by the platform, which is crucial for maximizing user interaction and fostering business growth. The AT&T IoT Marketplace represents a major advancement in transforming the IoT sector, equipping businesses with the necessary tools to succeed in an increasingly digital age.
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