Key Takeaways
- KisanKraft launches a nationwide campaign to promote Dry Direct Seeded Rice (DDSR) technology for sustainable rice cultivation.
- The initiative, running from October to December 2025, will reach farmers in 10 states, focusing on eco-friendly practices.
- DDSR technology conserves water, reduces costs, improves soil health, and enhances farmer profits while maintaining crop yields.
Campaign Launch and Objectives
KisanKraft, a Bengaluru-based leader in agricultural technology, is set to launch a nation-wide awareness campaign for its innovative Dry Direct Seeded Rice (DDSR) technology starting October 10, 2025, in Sitapur, Uttar Pradesh. The campaign is designed to educate rural farmers about sustainable and profitable rice cultivation methods, emphasizing eco-friendly practices.
The DDSR method presents an alternative to traditional transplanting techniques. It eliminates standing water and utilizes non-puddled fields, leading to significant water savings of over 50%. Additionally, it lowers input costs by reducing seed rates by 60% and minimizes the use of pesticides, fungicides, and fertilizers. The approach also enhances soil health through better crop rotation and intercropping, simplifies mechanization, reduces labor costs, and almost nullifies greenhouse gas emissions compared to wetland rice cultivation, which emits 8-12% of global methane.
KisanKraft Chairman Ravindra Agrawal highlighted the commitment to promoting DSR technology across India through this campaign. Field demonstrations, training sessions, and a comprehensive Package of Practices will enable farmers to transition more confidently to this innovative method.
India’s rice production is water-intensive, requiring around 5,000 liters for just one kilogram of rice. As water scarcity worsens, KisanKraft’s DDSR presents a viable alternative, utilizing 50-60% less water without sacrificing yield.
A Focused Approach
The awareness campaign will run through December, covering major agricultural districts in Uttar Pradesh, Haryana, Maharashtra, Karnataka, Madhya Pradesh, Chhattisgarh, Andhra Pradesh, Telangana, Tamil Nadu, and Odisha. It will include field demonstrations, training programs, and interactive sessions to equip farmers with essential knowledge in land preparation, sowing techniques, and pest management necessary for successful DDSR implementation.
KisanKraft’s DDSR varieties mature within 110-140 days and adapt well to various soil conditions. This initiative aims to facilitate a nationwide shift toward more resilient and sustainable farming practices, ensuring that farmers achieve “more crop per drop” while enhancing economic benefits.
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