Key Takeaways

• Maserati offers significant discounts, up to $50,000, on its electric models to boost declining sales.
• The GranTurismo and GranCabrio Folgore can be purchased at nearly 25% off their original luxury price tags.
• The Grecale Folgore SUV also features a discount, reducing its price to $94,900, competing with models like the Porsche Macan 4S Electric.

Struggling Sales Push Major Discounts

Maserati is facing tough times in the luxury automotive market, with a reported 32% decline in sales in the first half of the year, followed by a further 19% decrease in the third quarter. From January to September, the Italian automaker sold approximately 6,000 vehicles, a disappointing figure by luxury standards.

In a bid to revitalize sales and clear inventory, Maserati is offering substantial discounts on its electric vehicles. A dealer incentive bulletin reveals discounts soaring up to $50,000. This discount applies to the GranTurismo Folgore and GranCabrio Folgore models, both starting at $209,195. With a nearly 25% reduction in their price, these electric supercars suddenly become more appealing to buyers.

Equipped with powerful 800-volt systems, both the GranTurismo and GranCabrio models boast impressive performance, generating up to 751 horsepower. The coupe can accelerate from 0 to 60 mph in just 2.6 seconds, achieving a top speed of 202 mph. Range estimates stand at 233 miles for the hardtop and around 229 miles for the convertible.

For those interested in an electric SUV, Maserati’s Grecale Folgore presents an attractive option. Now available for around $94,900 after a $25,000 discount off its original price of $119,900, the vehicle features dual electric motors producing a total of 542 horsepower and offers an EPA-rated range of up to 245 miles thanks to a 105 kWh battery.

Comparatively, the Grecale competes well with the Porsche Macan 4S Electric, which delivers 509 horsepower, a 100 kWh battery, and an EPA-rated range of 288 miles.

These discounts on the GranTurismo Folgore, GranCabrio Folgore, and Grecale Folgore are available until the end of October for both purchases and leases. The Grecale’s discount can be combined with a competitive 5.49% APR financing option for 72 months, making it an enticing time for consumers eyeing luxury electric vehicles.

With these strategic price reductions, Maserati aims to attract new customers to its electric lineup, striving to turn around its declining sales figures in a competitive market.

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