Key Takeaways
- Sukoshi will open the largest Asian beauty store in NYC in September 2025, at 1542 Third Ave.
- The retailer aims to expand from 15 to over 20 locations by the end of 2025 and plans to add 40 more by 2026.
- New product launches and exclusive brand partnerships are central to Sukoshi’s growth strategy, positioning it as a leader in the Asian beauty market.
Expansion of Asian Beauty Retail
Sukoshi, a North American retailer specializing in Asian beauty products, is set to unveil its largest store in New York City on September 2025. The new location, situated at 1542 Third Ave. between 86th and 87th Streets, will provide an immersive shopping experience dedicated to Asian beauty, featuring over 200 brands.
Since its establishment in 2018, Sukoshi has rapidly expanded, with the upcoming NYC store marking its 15th location. The company anticipates growth to over 20 stores by the end of 2025, and an ambitious goal of adding 40 additional outlets by 2026. This expansion comes in response to the booming interest in K-beauty and wider Asian beauty trends.
Central to Sukoshi’s growth strategy are innovative retail concepts, personalized skincare consultations, and exclusive product launches. Notably, the store will introduce two new brands—Red Chamber and Girlcult—exclusively to the North American market. This strategic move aims to elevate niche beauty brands to recognized players in the skincare landscape.
In addition to offering prominent retail spaces, Sukoshi provides brand partners with influencer collaborations and pop-up events to enhance their market presence. The company’s approach is focused on positioning itself as a brand accelerator, nurturing emerging beauty labels to become favorites among consumers.
Linda Dang, CEO of Sukoshi, emphasized the significance of Asian beauty in the industry’s future, stating, “Asian beauty isn’t a passing wave; it is shaping the future of skin care and cosmetics.” She also highlighted Sukoshi’s commitment to creating spaces for discovery and education, making beauty more meaningful for customers.
The retailer’s expansion plans include new stores at notable U.S. shopping destinations, such as Lenox Square, Aventura Mall, King of Prussia, and Bellevue Square. This effort solidifies Sukoshi’s footprint in a competitive market while addressing the growing demand for Asian beauty products across North America.
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