Key Takeaways
- The Tomorrow.Mobility World Congress (TMWC) will take place from November 4-6, 2025, in Barcelona, featuring 200 global experts.
- Keynote speakers include David Zipper from MIT and Jari Kauppila from the International Transport Forum, discussing sustainable urban mobility.
- Recent studies presented will highlight the benefits of bike-sharing and the psychological factors influencing commuting habits.
Event Highlights
The fifth edition of the Tomorrow.Mobility World Congress (TMWC) is scheduled for November 4-6, 2025, at Fira de Barcelona’s Gran Via venue. The event will unite 200 international experts under the theme “Move Better”. It is organized by Fira de Barcelona in collaboration with EIT Urban Mobility, part of the European Union’s innovation initiative.
Keynote speakers include urban mobility expert David Zipper, a Senior Fellow at the MIT Mobility Initiative, and Jari Kauppila, Head of the Secretary-General’s Office at the International Transport Forum (ITF). Zipper’s expertise spans transportation policy, technology, and societal impacts, while Kauppila focuses on strategic agendas concerning decarbonization and infrastructure investment.
The congress will feature over 50 sessions addressing critical topics related to future mobility innovations, the race to net-zero emissions, and autonomous transport solutions.
EIT Urban Mobility will present findings from two recent studies during the congress. The first study examines the economic and environmental benefits of bike-sharing across Europe. It highlights that for every 75 shared bicycles introduced, one new job is created. The study also notes that European bike-sharing schemes have collectively saved 760,000 commuting hours, equating to €30 million in productivity gains while contributing positively to urban life and health.
The second study explores how commuting behaviors are affected by psychological factors like status quo bias and loss aversion. It offers insights into effective models and tactics for promoting sustainable commuting behaviors, suggesting that approaches like nudges can help mitigate psychological barriers.
TMWC will coincide with the Smart City Expo World Congress, an international summit focused on smart cities, along with Tomorrow.Building and Tomorrow.Blue Economy. The combination of these events aims to foster discussions on innovative solutions for sustainable urban living.
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