Key Takeaways

• AgraME rebrands to GROWTECH. MIDDLE EAST to connect agricultural innovators globally.
• The inaugural GROWTECH. MIDDLE EAST event will be held from September 8-10, 2026, in Dubai.
• The integration enhances product offerings in agriculture, aquaculture, and animal health, serving the GCC region’s unique needs.

Rebranding Announcement

For 17 years, the GCC’s trusted agricultural trade platform, AgraME, has rebranded as GROWTECH. MIDDLE EAST. This rebranding integrates the event into a global platform alongside GROWTECH. ANTALYA and GROWTECH. JAKARTA, aiming to connect agricultural innovators across continents.

Ahmed Khalil, the Portfolio Director, indicated that the evolution to GROWTECH. MIDDLE EAST builds on their established legacy. “We’re amplifying our impact by connecting our region’s producers with innovations from around the world,” he stated. The rebranding aligns with the One Informa commitment to create a cohesive ecosystem that enhances agriculture, animal health, and aquaculture.

The partnership solidifies the collaboration through a Memorandum of Understanding (MoU) signed during GROWTECH. Antalya 2025, reinforcing the integration of GROWTECH. MIDDLE EAST’s regional expertise with GROWTECH. ANTALYA’s leading position in greenhouse technologies and sustainable farming. These exhibitions draw over 40,000 agricultural professionals yearly and facilitate significant trade agreements.

Successful International Collaborations

GROWTECH. ANTALYA is recognized as the world’s largest greenhouse technologies trade fair, attracting record numbers each year. The 2024 event featured 684 exhibitors from 31 countries and nearly 40,000 attendees, with a high percentage of international participants. Expecting over 700 exhibitors and 40,000 visitors in 2025 illustrates their growing influence.

The rebranding to GROWTECH. MIDDLE EAST will expand the product portfolio by offering a comprehensive view of agricultural technology, such as greenhouse systems and precision agriculture solutions, previously established by GROWTECH. ANTALYA.

The first GROWTECH. MIDDLE EAST will occur on September 8–10, 2026, in Dubai, providing a platform for business networking, product demonstrations, and knowledge sharing. Engin Er, exhibition director, emphasized the region’s immense potential for agricultural innovation, boasting their commitment to connecting professionals with new markets.

Transforming Agricultural Technology Exchange

This transformation from AgraME to GROWTECH. MIDDLE EAST represents a significant advancement in agricultural technology exchange in the GCC. By merging regional insights with global leadership, the rebranded platform fosters collaboration among agricultural professionals, technology providers, investors, and policymakers to tackle food security, sustainability, and economic development challenges effectively.

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