Laserie Closes Its Doors as Operator Shifts Focus to Rapidly Expanding Face Foundrié

Key Takeaways

Laserie, a med-spa founded by Michele Henry and Brett Patterson, has permanently closed after one year of operation.
The closure allows Henry to focus on her successful brand, Face Foundrié, which is rapidly expanding and projected to reach 100 franchises by year-end.
Despite a decline in demand for laser treatments, Face Foundrié continues to innovate with new locations and AI-powered technology.

Closure of Laserie Med-Spa

Laserie, a med-spa co-founded by Michele Henry, who also leads Face Foundrié, has shut down operations after roughly a year. This decision was announced via an Instagram post on April 1, expressing the founders’ sadness and reflecting on their mission to combine aesthetics, confidence, and care. Following its closure, Laserie’s website is down and its Google listing indicates it is permanently closed.

Henry opted to close Laserie to sharpen her focus on Face Foundrié, which has gained recognition as one of the fastest-growing facial destinations in the U.S., according to market research firm Kline + Co. Other notable brands in this space include FaceGym and Glowbar. Henry commented, “Laserie was a great test for me to see if we would expand into med-spa services. Although we saw interest, it is nowhere close to the insane growth we are seeing with Face Foundrié.”

Since its launch in 2019, Face Foundrié has experienced impressive growth and is on track to have 100 franchised locations by the end of the year, with over 175 licenses sold. Last year, same-store sales jumped by 45%, and the company anticipates doubling its systemwide revenue by 2026, reporting over $25 million in annual revenue in 2023.

Laserie opened its doors on March 1 last year, and its offerings included noninvasive laser treatments that undercut the market price by 5% to 8%. The facility featured three laser treatments developed with Sciton: BroadBand Light (BBL), Moxi, and Clear Silk, the latter being referred to as a “lunchtime facial” due to its quick, effective results with minimal downtime. Customers could customize their treatments with additional services like collagen masks and exosome infusions. Laserie claimed to be the first med-spa in the U.S. to use SmartSKN, an AI skincare technology that creates personalized skincare products on-site.

Entering a saturated market rife with competitors, including Ideal Image and LaserAway, Laserie faced challenges amidst declining consumer interest in laser treatments. Reports indicate a 5% dip in spending on energy-based devices in the med-spa sector, projected at $3.6 billion for 2024. Contrastingly, neurotoxin treatments like Botox saw a 7% increase in sales.

Looking ahead, Henry aims for a busy year with Face Foundrié, planning to launch 13 new locations in cities such as Madison, West Bloomfield, Wesley Chapel, and San Antonio within the next 90 days. The brand recently introduced an AI skin scanner to offer personalized product recommendations and relaunched its Foundrié Glow Facial On-The-Go Kit, which includes various skincare essentials.

Henry emphasized the ongoing growth and innovation at Face Foundrié, stating, “The brand is growing, innovating and showing up for clients in new ways every day.”

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