Key Takeaways
- Jeff Dewing, founder of Cloud’s Mindsett platform, anticipates a £200 million valuation by 2025 despite challenges.
- Mindsett technology aims to enhance energy efficiency and predictive maintenance through IoT, with a scalable approach.
- A potential global partnership could significantly increase the company’s valuation, ranging from £150 million to £1 billion.
Business Growth and Challenges
Jeff Dewing, founder of Cloud’s Mindsett platform, is optimistic about reaching a £200 million valuation by 2025, even as he confronts hurdles in scaling the business. Currently focused on securing large global deals, Dewing describes the negotiation processes as slow due to the involvement of many stakeholders.
After recently attending meetings in the Middle East, he noted the contrast in decision-making speed, highlighting Dubai’s ability to drive rapid progress. Dewing believes that establishing one major global deal would be transformative but acknowledges the hard work required over the next few years.
Cloudfm Group, which operates as Cloud, has been a consistent player in the PropTech sector since its founding in 2011. The company won the Queen’s Award for Enterprise in 2019 and continues to invest significantly in research and development for its technology solutions.
The subsidiary, Mindsett, created in collaboration with researchers from the University of Essex, offers a unique compliance, energy management, and predictive maintenance system. Its Mindsett PRISM® monitor captures real-time energy consumption data while employing advanced AI and machine learning for predictive maintenance.
Dewing maintains a focused strategy on securing substantial contracts, stating that the need for scale necessitates orchestrating multiple high-profile business development efforts. Despite a dip in revenue reported for July 2025, profitability improved, suggesting resilience and potential for growth.
The broader vision for Mindsett extends beyond energy management, with ongoing trials across various sectors, including technology in Singapore and negotiations with a major medical equipment company for product deployment across European facilities.
Dewing highlights the need for a “green” approach, emphasizing how individuals can impact energy consumption behavior. The technology simplifies energy efficiency initiatives, harnessing user engagement to drive change effectively.
With considerable interest from private equity and venture capitalists, the company has postponed funding options until it can more accurately assess its value. Dewing projects that a significant global breakthrough could elevate the company’s worth dramatically.
While considering himself in retirement, Dewing remains active in his entrepreneurial endeavors. He expresses a commitment to solving problems, nurturing talent, and making an impact through innovation, which continues to motivate him on a daily basis.
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