Key Takeaways

• Capgemini is partnering with Bentley Motors to enhance smart manufacturing through AI and data infrastructure.
• This project aligns with Bentley’s Beyond100+ vision, focusing on digital transformation and operational efficiency.
• The initiative aims to streamline decision-making, improve employee experience, and bolster product development agility.

Digital Transformation Partnership

Bentley Motors has appointed Capgemini as its digital operations lead to enhance its smart manufacturing capabilities in alignment with its Beyond100+ vision. As part of this role, Capgemini will focus on the necessary digital infrastructure and systems integration to modernize manufacturing processes and support back-office functionality.

Axel Dewitz, Bentley’s Board Member for Finance and IT, emphasized the significance of this partnership in Bentley’s digital evolution. He noted that the integration process is progressing well, reflecting a shared commitment to quality and agility between the two organizations.

The initiative will be centered at Bentley’s Dream Factory in Crewe, Cheshire, where the company engages in what it labels “hyper-personalized, digital, and sustainable” vehicle assembly. A key goal of this upgrade is to enhance the company’s core AI and data capabilities, minimizing operational complexities that often hinder manufacturing efficiency. By consolidating information access, Bentley aims to accelerate management decision-making and improve overall business performance.

Capgemini will provide the essential digital backbone, integrating advanced analytics and AI to deliver valuable customer and commercial insights. These capabilities will refine Bentley’s sales, marketing, and campaign strategies through enhanced data analysis.

The modern approach will phase out outdated break-fix IT models, instituting user-centric service operations that prioritize efficiency and reliability. This transformation is also aimed at enriching the employee experience throughout the organization.

Rob Pears, UK Head of Manufacturing, Automotive, and Life Sciences at Capgemini, praised Bentley as a symbol of British craftsmanship and indicated enthusiasm for supporting the brand’s digital transformation. He highlighted the potential for innovation that lies within leveraging data and AI, facilitated by Capgemini’s expertise in modernizing complex enterprise and manufacturing systems at scale.

Creating strong data foundations and establishing a defined digital footprint is crucial for enabling faster, more informed decision-making. Bentley plans to leverage these foundational technologies to support the creation of next-generation products while maintaining agility in a fluctuating market.

This deployment ensures that capital expenditures are in sync with Bentley’s long-term objectives through cost optimization and a continuous improvement approach. Upgrading manufacturing systems creates direct pathways for enterprise-wide digital optimizations, allowing the luxury automotive brand to expand its digital capabilities on a large scale.

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