Key Takeaways
- Urban Automotive unveils the Urban Widetrack Avontur prototype, a luxurious two-door truck based on the Land Rover Defender 110.
- The Avontur features over 36 custom parts, prioritizing high-end craftsmanship and real-world usability.
- Pricing remains unannounced, but due to its exclusivity and custom engineering, it is expected to be significantly higher than the standard Defender.
Urban’s Bold New Direction
For the past decade, Urban Automotive has gained recognition by enhancing upscale European vehicles like Range Rovers and G-Wagens. Their approach combines aggressive aesthetics with practical yet elegant design. At the recent Goodwood Festival of Speed, Urban showcased its most ambitious project to date: the Urban Widetrack Avontur prototype.
This iteration marks a significant departure from past designs, as Urban has transformed the iconic Land Rover Defender 110 Hard Top into a two-door luxury lifestyle truck. Unlike typical show cars, the Avontur aims to blend high-end craftsmanship with practical functionality, making it suitable for a range of settings—from glamorous events in Monaco to rugged tasks on country estates.
The design retains the Defender’s recognizable front while reimagining everything behind the B-pillar. The new design includes a pickup bed made from carbon fiber, modular rails, and a conspicuous Urban logo. Besides the cosmetic changes, the Avontur boasts more than 36 custom components, including a carbon-fiber hood and a reinforced rollover frame to ensure durability and stability.
Built on Urban’s Widetrack kit, the prototype features bold fender flares, eye-catching bronze wheels, and an abundance of carbon-fiber accents adorning the roof and rear. Inside, luxury reigns supreme. It features sport seats with honeycomb stitching and suede inserts, complemented by a minimalistic, two-seat layout that pays homage to its work-truck origins.
Although Urban has not released information regarding engine enhancements, the prototype is likely powered by the standard Defender engine. The focus of the Avontur lies more on aesthetics and unique engineering rather than performance.
Pricing details remain elusive; however, with its premium materials and limited production, the Avontur is anticipated to command a high price point compared to the average Defender 110 Hard Top. Interested buyers can register their interest on Urban’s website, where they will have the option to select finishes such as Forged Carbon or Urban’s various carbon fiber textures in either gloss or matte finishes.
The path to full production for the Avontur remains uncertain. Nevertheless, its introduction serves as a testament to Urban Automotive’s innovative design and engineering capabilities, appealing to fans of the Defender who are eager for something beyond the conventional widebody kits.
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