Beame Inspires Gen Z to Reapply Sunscreen with Fun Stickers and Spray

Key Takeaways

Beame aims to encourage regular sunscreen reapplication among Gen Z with innovative products.
The brand’s offerings include a non-greasy SPF 30 face mist and UV detection stickers that change color as a reminder to reapply.
Founded by Eniye Okah, Beame successfully raised over $16,000 through crowdfunding campaigns.

Innovative Approach to Sunscreen

Although awareness of sunscreen’s importance has grown, consistent reapplication remains a challenge, especially among younger demographics. London-based brand Beame seeks to address this gap with its products specifically tailored for Gen Z. Founder Eniye Okah notes that, while many young people use sunscreen, approximately 70% of the U.K. population fails to reapply it regularly, undermining its protective benefits.

Launched in March, Beame offers two main products: the SPF 30 face mist, Something You Mist, and Under The Spotlight UV Detection Stickers. Priced at £25 (about $34) and £10 (approximately $13) respectively, the face mist is designed to be non-greasy and suitable for all skin tones, making it easy to apply over makeup. The UV detection stickers, which should be placed visibly on the arm, serve as a practical reminder by changing from clear to purple every two hours.

Okah emphasizes that Beame’s mission intertwines skin health with emotional well-being. Elevated cortisol levels, linked to stress, may compromise skin resilience against UV damage. The Something You Mist has a fruity floral scent designed to uplift mood, featuring notes like raspberry, orange, and jasmine, while also including neurophroline—an extract from wild indigo known for its calming benefits.

Beame’s launch was bolstered by a successful Kickstarter campaign, which raised $6,306 within just 34 hours, surpassing its initial goal. Backing from L’Oréal Paris through its Women in Tech and Beauty Forward Fund further propelled the brand’s visibility. Additionally, Okah’s active engagement on LinkedIn helped generate interest from customers and investors alike.

Currently available on Beame’s website and Amazon, the Under The Spotlight UV Detection Stickers have also been distributed through subscription boxes, fostering initial customer engagement. Okah envisions future availability in mass-market retailers like Ulta Beauty and Boots, aiming to eventually establish Beame as a prevalent travel brand.

Prior to founding Beame, Okah launched Blob Box, a subscription service for menstrual products, skincare, and snacks. Despite its thoughtful curation, Blob Box ceased operations due to rising subscription fatigue and cost-of-living challenges. Now with Beame, Okah aims for greater control over product creation and profitability, believing this approach will allow for future subscription opportunities in a more sustainable manner.

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