Boots Unveils AI-Driven Skin Tool and Dermatology Training for Enhanced In-Store Skincare Expertise

Key Takeaways

Boots launches a dermatology training program for pharmacists, supporting skin condition advice.
The program, developed with L’Oréal Groupe, is approved by the British Association of Dermatologists.
Accompanying the training is the SmartSkin Checker, an AI tool for screening over 70 skin conditions.

Boots Enhances Skincare Support with Pharmacy Training

Boots has introduced a nationwide dermatology training program for its pharmacists, designed to improve skincare guidance available across its UK stores. This initiative is in collaboration with L’Oréal Groupe and consulting dermatologist Dr. Justine Hextall, ensuring that the training meets British Association of Dermatologists standards. The program will enable pharmacists to offer advice on a range of common skin conditions, including acne, eczema, psoriasis, rosacea, and hyperpigmentation, without requiring customers to make appointments.

Alongside the training initiative, Boots has also launched the SmartSkin Checker, an AI-powered tool that enables users to screen for more than 70 different skin conditions simply by uploading photos. This tool is integrated into Boots’ Online Doctor service, further enhancing the accessibility of skincare support for customers.

The motivation behind this initiative stems from the fact that skin conditions account for a significant proportion of GP visits in England and Wales, where one in four appointments is related to such issues. By equipping pharmacists with the necessary expertise and leveraging AI technology, Boots aims to relieve some of the pressure faced by the healthcare system, making skin care advice more readily accessible to the public.

This strategic move positions Boots not only as a retail leader in skincare products but also as a primary go-to location for professional advice and innovative tools to address skin-related concerns. With this combination of trained personnel and advanced technology, Boots is setting the stage for a more integrated approach to skincare solutions.

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