Key Takeaways
- Charm.IO’s report analyzes skin care trends on TikTok Shop, focusing on sales data from January to August 2025.
- Highlighting top hashtags and bestselling products, the report identifies key players like Medicube and Dr. Melaxin.
- The TikTok Shop has seen $309 million in U.S. skin care sales, emphasizing consumer interest in trends like #glassskin and #glowingskin.
Current Trends in Skin Care via TikTok Shop
Charm.IO’s latest report offers a comprehensive analysis of skin care trends on TikTok Shop, drawing insights from sales data between January and August 2025. The report highlights the rapid growth of the skin care market, which has seen significant engagement, with TikTok Shop recording $309 million in U.S. skin care sales.
The findings reveal the prevalence of certain hashtags on the platform, such as #glassskin, #hyperpigmentation, and #glowingskin. These trending tags not only reflect consumer interests but also indicate the types of products that are currently in high demand. Skin care brands, particularly those from South Korea, have emerged as leaders in this space, with companies like Medicube, Dr. Melaxin, and Anua making notable sales.
In addition to highlighting impactful hashtags, the report provides a breakdown of revenue-generating products and shops, mapping the success metrics of various direct-to-consumer (DTC) skin care brands. By combining these elements, Charm.IO aims to give stakeholders a clearer understanding of the evolving landscape and consumer preferences within the beauty industry.
In summary, Charm.IO’s trend report serves as a valuable resource for anyone interested in skin care dynamics on TikTok Shop, shedding light on what captivates consumers and which products dominate the market.
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