COSRX Makes History as First Korean Skincare Brand to Sponsor Main Season of Paris Fashion Week

Key Takeaways

COSRX becomes the first Korean brand to sponsor Paris Fashion Week, a milestone in the event’s history.
The brand supported shows for Courrèges and Caroline Hu with its skincare and new hair care products.
This sponsorship signifies a cultural breakthrough for the K-beauty industry as a trusted partner in global fashion.

Historic Sponsorship at Paris Fashion Week

COSRX, a renowned K-beauty skin and hair care brand, is making headlines by becoming the first Korean brand to officially sponsor Paris Fashion Week in its 53-year history. The brand sponsored two highly anticipated runway shows: Courrèges on September 30 and Caroline Hu on October 1. COSRX played a significant role in the preparation of models, providing essential skincare and its new hair care line to enhance their glow and readiness for the runway.

Traditionally, fashion shows have relied on established in-house beauty brands or major global affiliates, leaving limited scope for outside brands. COSRX’s inclusion signals a notable cultural shift for the K-beauty industry, establishing it as a respected partner within the global fashion scene. A representative from COSRX expressed pride in supporting the backstage operations, emphasizing the brand’s commitment to innovation and the trust it has gained within the professional community.

Among the products utilized backstage were several essential skincare items. These included the 6 Peptide Skin Booster Serum, known for its lightweight formula that firms and hydrates the skin; the Peptide Collagen Hydrogel Eye Patch, which rejuvenates tired eyes; the Ceramide Skin Barrier Moisturizer that locks in hydration; and the Ceramide Skin Barrier Moisturizing Mist that refreshes and calms the skin.

In addition to skincare, COSRX also introduced its hair care range, pivotal for model preparation. The Peptide-132 Ultra Perfect Hair Bonding Shampoo offers a luxurious cleanse while reinforcing hair bonds, ensuring healthier, shinier hair. The Peptide-132 Ultra Perfect Hair Bonding Treatment targets damage from mid-length to ends, delivering intensive nourishment to brittle strands. Finally, the Peptide-132 Ultra Perfect Hair Bonding Oil Serum penetrates deeply, restoring strength to damaged hair.

This sponsorship and the products showcased represent a significant advancement for COSRX and the broader K-beauty industry, affirming its growing influence on the global fashion landscape.

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