Dermatologist-Founded Rhute Scalp Care Brand Sells Out Thrice in Just Two Months

Key Takeaways

Rhute’s Density and Repair Scalp Serum, launched in September, sold out three times, highlighting a growing demand for scalp care.
Founder Aamna Adel emphasizes the importance of educating consumers about realistic hair and scalp health solutions.
Future product developments are planned, aiming to expand the brand’s offerings for those with scalp and hair issues.

Innovative Approach to Scalp Care

London-based dermatologist Aamna Adel has launched Rhute, a new haircare brand focusing on scalp health. The brand’s only product, the Density and Repair Scalp Serum, priced at $75, has sold out multiple times since its debut last September, with the first drop selling out in under an hour. This popularity indicates a significant interest in products developed by medical professionals in a traditionally less innovation-driven haircare market.

Adel believes that haircare is evolving to become “the new skincare,” urging consumers to celebrate natural hair textures and prioritize scalp health. She expresses concern over the outdated approach to hair and scalp treatment, noting that many individuals struggling with issues like hair loss or scalp dryness are often left feeling lost due to a lack of clear, science-driven solutions. The need for education on these topics is crucial, as there are no immediate fixes for such concerns.

With around 56 million Americans experiencing some degree of hair loss—85% of men and 40% of women by the age of 50—there is a growing recognition of the importance of scalp health. Market research indicates that scalp care is on the rise, with sales in the U.S. prestige beauty channel climbing 19% in early 2025, and projections for continued growth in the global market.

As someone who has personally battled postpartum hair loss, Adel has a unique perspective on the emotional struggles that accompany these issues. Her social media presence, with 1.8 million followers on TikTok and 687,000 on Instagram, focuses on educating her audience about hair loss and the factors contributing to it, including hormonal changes related to conditions like perimenopause and polycystic ovary syndrome.

Rhute’s Density and Repair Scalp Serum has been designed with a blend of effective ingredients that enhance scalp barrier function and promote a healthier environment for hair growth. Clinical trials have shown promising results, with 79% of users reporting visibly fuller hair and improved scalp hydration over eight weeks.

Remarkably, Rhute has not invested in paid marketing; instead, it leverages Adel’s established online community. Engaging content that addresses various hair loss myths and current trends helps draw attention to the brand, with posts on platforms like TikTok resonating particularly well.

Currently, Rhute sells directly to consumers and has plans for retail expansion, starting with the UK before a broader global rollout. The brand’s immediate focus is on developing additional products, with plans to release four to five new items within the next year, ultimately aiming to assist customers in creating a complete routine for scalp and hair care.

Through her brand, Aamna Adel is not just addressing a pressing market need, but also fostering a deeper understanding of scalp health, positioning Rhute as a vital player in the evolving landscape of haircare.

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