Key Takeaways
- Support for Dolby Atmos in cars has doubled in the last year, with over 20 manufacturers now on board.
- New collaborations include Sony Honda Mobility, set to feature Dolby Atmos in its AFEELA EV.
- Dolby Atmos is being demonstrated in the 2025 Cadillac OPTIQ, which features a 19-speaker audio system as a standard offering.
Growing Automotive Presence of Dolby Atmos
At the 2025 Consumer Electronics Show (CES), Dolby showcased the increasing adoption of its Atmos technology in the automotive sector. The company reported a significant rise in support from car manufacturers, highlighting the excitement surrounding this immersive audio experience.
Dolby has significantly expanded its automotive partnerships, growing the number of companies utilizing Dolby Atmos from 10 to more than 20 in just a year. Noteworthy names on this list include Cadillac, Mercedes-Benz, Rivian, and Volvo Cars. At the event, Dolby also announced a new collaboration with Sony Honda Mobility, which will feature Dolby Atmos in its forthcoming electric vehicle, the AFEELA.
During CES, attendees could experience Dolby Atmos firsthand in the newly unveiled 2025 Cadillac OPTIQ, which will incorporate a 19-speaker AKG audio system as a standard feature. This marks a significant step for Cadillac, being the first model in its lineup to offer Dolby Atmos.
Dolby is working closely with semiconductor and DSP suppliers such as Analog Devices, MediaTek, and NXP Semiconductors to enhance the deployment of Dolby Atmos across more vehicles. Texas Instruments also announced its support for Dolby Atmos with a new range of automotive chips.
The introduction of Dolby Atmos in vehicles showcases a shift in how immersive audio is delivered and experienced. In contrast to the past, where surround sound demos were limited to music stores, the current model sees automotive manufacturers leading the way in delivering high-quality sound experiences. Notably, 93% of artists featured on Billboard’s 2024 Top 100 have released music in Dolby Atmos, demonstrating the technology’s widespread acceptance in the music industry before its full integration into vehicles.
Moreover, advancements in aftermarket audio solutions are on the horizon, with Pioneer demonstrating Dolby Atmos capabilities in a new 4-channel speaker system at CES, expanding accessibility for consumers looking to enhance their driving experience.
Overall, Dolby’s presence at CES underscores the growing importance of high-quality audio in the automotive space, promising a revolution in how drivers and passengers experience sound during their journeys.
The content above is a summary. For more details, see the source article.
