Key Takeaways
- Easyfairs has acquired Food Hotel Tech and Tech For Retail, enhancing innovation in hospitality and retail.
- The existing leadership team will remain in place to maintain the events’ core values.
- This acquisition aims to boost Easyfairs’ tech portfolio and broaden its impact across Europe.
Easyfairs Acquires Food Hotel Tech and Tech For Retail
International organizer Easyfairs has announced its acquisition of Food Hotel Tech and Tech For Retail, two prominent events focused on innovation within the hospitality and retail industries. This strategic move aims to leverage Easyfairs’ extensive international footprint to enhance the reach and effectiveness of these events in France and other European markets.
The incumbent entrepreneurial team, led by Karen Serfaty, will remain in place to ensure continuity and preserve the essence of the events. Easyfairs emphasizes that its data-driven approach, operational expertise, and ethos of “Visit the Future” will be instrumental in driving growth while maintaining the established core values of the events.
Easyfairs operates a comprehensive portfolio of events throughout Europe, including flagship events such as Horeca in Belgium and Paris Packaging Week. The company believes that its broader network will not only elevate the events in France but also create new opportunities for innovation across various European territories.
This acquisition aligns with Easyfairs’ broader strategy to enhance its technology-focused offerings. Recognizing that technology and data are central to the hospitality and retail sectors, Easyfairs is keen to address the growing need for community-driven platforms. The rapidly evolving startup landscape and the influence of Big Tech are transforming every aspect of these sectors—from guest experiences and operational efficiencies to supply chain management and customer engagement.
In summary, the purchase of Food Hotel Tech and Tech For Retail signifies Easyfairs’ commitment to fostering innovation in the hospitality and retail landscapes while supporting local teams. The combination of resources and expertise is expected to supercharge growth opportunities and enrich the overall experience for participants in these influential sectors.
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