Key Takeaways

• Ghezal Ebrat launched SearchBeaute.ai to provide AI-driven, personalized beauty product recommendations.
• The platform allows users to take a quiz to capture their unique preferences, streamlining beauty product searches.
• SearchBeaute.ai focuses on mindful consumption and aims to differentiate itself from larger, more generalized platforms like Amazon and ChatGPT.

Transforming Beauty Discovery with AI

Artificial intelligence is reshaping how consumers discover and purchase beauty products. Leading the charge is Ghezal Ebrat, a former Tesla associate, with her innovative site, SearchBeaute.ai. Launched in October after two years of development, this beauty-specific AI engine tailors product recommendations to individual user profiles. Users enter their preferences into a Smart Search bar and receive up to three personalized suggestions along with purchasing links.

The timing of SearchBeaute.ai’s debut coincides with a significant shift in consumer behavior. Recent studies by McKinsey & Co. reveal that about half of consumers are utilizing AI-powered search in their shopping experiences. Bain & Co. reports that approximately 80% of consumers are now relying on AI for at least 40% of their searches. This trend is projected to drive around $750 billion in revenue through AI-powered search by 2028 in the U.S.

Interestingly, Ebrat contrasts SearchBeaute.ai with platforms like Amazon, which act as comprehensive marketplaces. After over two years of refinement, her goal is to offer streamlined, concise recommendations that cut through the overwhelming choices available online. “The future of beauty belongs to platforms that reduce cognitive load,” Ebrat states, emphasizing the need for clarity amid the abundance of products.

SearchBeaute.ai employs The Beauty Code, a quiz designed to gather users’ specific traits and preferences, aiding the algorithm in delivering appropriate product recommendations. To date, popular searches include solutions for sensitive skin and anti-aging benefits. Users are allowed two free searches before creating an account, with over 4,000 accounts established so far.

The platform currently features products from established beauty brands sold by major retailers such as Sephora and Ulta. However, Ebrat is eager to expand the offerings to include emerging and international brands, aiming for a diverse selection. “I want a great mixture of that and indie beauty,” she notes.

Ebrat’s background in beauty retail and experience at Tesla has informed her approach to building an efficient and scalable platform. Witnessing excessive consumption in beauty retail, Ebrat aims to promote mindful purchasing through AI. “I think AI can help with alleviating waste and helping people discover products that are meant for them,” she explains.

While carving out a niche in the competitive beauty tech landscape, Ebrat is optimistic about the platform’s mission. Her social media presence, particularly on TikTok, showcases her authenticity and expert insights into beauty and technology. This human touch resonates, especially with younger generations like Gen Z, who seek genuine connections with brands.

SearchBeaute.ai generates revenue through affiliate links for recommended products but is also exploring future monetization strategies, such as charging brands for verified product placements. Ebrat emphasizes that its AI system is not pay-to-play, ensuring that recommendations are based solely on user preferences.

As the beauty landscape evolves, SearchBeaute.ai aims to redefine the beauty shopping experience, providing personalized options while encouraging responsible consumption. Ultimately, Ebrat’s vision is to establish a go-to search engine specifically for beauty, moving beyond the limitations of traditional retail and generic platforms.

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