Key Takeaways

• Beauty brands are adapting to shift from “clean” claims to evidence-based messaging.
• Strategies for creating globally compliant product labeling will be discussed.
• Proactive labeling can reduce risks and enhance market entry speed.

Industry Evolution and Upcoming Webinar

The beauty and personal care industry is experiencing rapid growth, with brands striving to launch products more quickly, expand their global presence, and captivate consumers with credible claims. In light of the dynamic regulatory landscape, Esko is hosting a webinar titled “How to Scale a Beauty Brand in 2026: Claims, Regulations & Packaging Strategies” on December 2, 2025. This event aims to provide insights into the balance between innovation and regulatory compliance vital for successful brand scaling.

Participants will gain valuable perspectives from a panel of industry experts. The discussion will focus on the evolution of product claims, highlighting a shift from nebulous “clean” promises to more concrete, efficacy-driven messaging. This shift recognizes the increasingly discerning consumer who seeks transparency and proof of products’ effectiveness.

As international markets vary significantly in their labeling regulations, the webinar will address strategies for creating compliant artwork that aligns with these differing requirements. Understanding these elements is crucial for brands aiming to navigate the complexities of the global market.

The webinar promises to showcase strategies for proactive labeling, which can effectively mitigate risks associated with compliance and market entry. By predicting regulatory changes and adapting accordingly, beauty brands can expedite their entrance into new markets while maintaining adherence to international standards.

Expert Speakers

The discussion will feature an esteemed lineup of speakers:
– **Gwenael Bultelle**, a Category Specialist at CPG of Esko, brings over 20 years of experience in refining processes within the industry.
– **Lorne Lucree**, founder of Quiet Coyote, specializes in beauty innovation and product development, with deep knowledge in formulation science and consumer insights.
– **Karen Yarussi-King**, President of Global Regulatory Associates, Inc., offers over three decades of expertise in guiding beauty brands through the regulatory landscape.

Attendees will have the opportunity to submit their questions during registration, ensuring that key concerns can be addressed in the discussion. This event is crucial for beauty brands keen on staying ahead in a competitive market while complying with the complex web of regulations that govern product claims and packaging.

Mark your calendars for this opportunity to explore the facets of scaling beauty brands effectively while adapting to shifting consumer expectations and regulatory demands.

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