Key Takeaways
- Harlem Perfume Co. launches three fragrances on Sephora: Langston, Showgirl, and Golden Muse.
- The brand reflects the spirit of the Harlem Renaissance and targets a premium market segment.
- With a focus on storytelling and cultural significance, Harlem Perfume Co. anticipates significant growth.
New Fragrances Inspired by the Harlem Renaissance
Harlem Perfume Co., inspired by the cultural richness of the Harlem Renaissance, is set to enhance Sephora’s fragrance lineup. Launching on Sephora’s app this Monday and on the website Tuesday, the brand introduces three fragrances: Langston, Showgirl, and Golden Muse. The Eau de Parfum travel sprays (0.3 oz) retail for $32, and the full-size bottles (1.7 oz) are priced at $140. A $30 Discovery Set will also be available online, featuring these new scents alongside other popular selections.
This launch comes at a favorable time for the fragrance category, which has garnered increased sales. According to market research firm Circana, fragrance was the fastest-growing beauty category in Q1, with sales up 4% in the prestige segment.
The fragrances are crafted by renowned perfumers from DSM-Firmenich. Langston features a sweet and spicy gourmand profile with notes of chocolate, orange brandy, and jasmine. Showgirl embodies the allure of 1920s and 1930s showgirls, blending fizzy mandarin, lavender, and golden amber. Golden Muse offers a fresh, solar scent with notes of sea salt, Tahitian monoi, and vanilla caviar. The brand aims to capture the essence of modern creatives while paying homage to the historical richness of its namesake era.
As part of its launch, Harlem Perfume Co. will initiate the “Between The Lines” campaign, which delves into the inspiration behind each fragrance and the brand’s journey to Sephora. The campaign serves as a tribute to the poetic traditions of the Harlem Renaissance. Additionally, actor Broderick Hunter has been engaged to represent Langston, emphasizing the concept of a modern renaissance man.
Founder Teri Johnson, who started Harlem Candle Co. in 2014, expanded into fine fragrance in 2022 to meet customer demand. With projected sales reaching $400,000 by the year-end and a growth rate of 2.3X year-over-year, the brand seeks to achieve $1 million in revenue by 2026. Overall, the company generates $2 million annually, with a substantial portion of sales coming from direct-to-consumer channels. Johnson aims to equalize retail and DTC sales through the Sephora partnership.
Johnson attributes the brand’s success to customer loyalty and trust, emphasizing that buyers have consistently supported the company. Insights from the Sephora Accelerate mentorship program highlighted the importance of authentic storytelling and maintaining a consistent brand narrative, which resonates with diverse consumer backgrounds.
The Harlem Renaissance, symbolizing an era of Black artistry, also inspires the brand’s commitment to sophistication and elegance. As highlighted by Johnson, encapsulating the glamour of this era in their fragrances is a vital goal. The upcoming 2025 Met Gala theme focusing on Black dandyism is seen as a reflection of the brand’s vision.
In summary, Harlem Perfume Co. aims to evoke a sense of elegance and inspiration through its new fragrance line, reinforcing its commitment to cultural heritage while targeting a broader market. The excitement surrounding the Sephora launch marks a significant step for the brand as it continues to grow and connect with consumers.
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