Maruti Suzuki Unveils ‘Phantom Blaq’ Grand Vitara to Mark 10 Years of NEXA

Key Takeaways

Maruti Suzuki launched the limited-edition Grand Vitara ‘Phantom Blaq’ to celebrate NEXA’s 10th anniversary.
The vehicle includes a matte black color wrap, luxury interiors, and advanced tech features like a SmartPlay Pro+ infotainment system.
Grand Vitara has achieved sales of 300,000 units within 32 months, solidifying its position in the mid-size SUV segment in India.

Exclusive Launch of Phantom Blaq

Maruti Suzuki India has introduced a special variant of its Grand Vitara, the ‘Phantom Blaq’, in honor of the 10th anniversary of its NEXA channel. This limited edition is showcased in the Strong Hybrid Alpha+ variant, featuring a striking matte black finish with eye-catching champagne gold accents and perforated faux leather upholstery.

Launched in 2015, NEXA was designed to offer an upscale automotive experience tailored to discerning customers in India. Partho Banerjee, Senior Executive Officer of Marketing and Sales, emphasized that the “Phantom Blaq” combines luxury with rarity. He described the vehicle as a matte-finished model with opulent interiors and unique alloy wheels, underscoring its attractive features.

Banerjee encourages potential buyers to experience the Phantom Blaq firsthand at their local NEXA showroom, stating, “I think you will fall in love with it.” He reiterated NEXA’s commitment to offer innovative and curated experiences as part of the brand’s celebratory decade. According to Banerjee, the Grand Vitara Phantom Blaq Edition embodies indulgence while performing exceptionally, catering to the refined tastes of its customers.

Since its debut, the Grand Vitara has recorded impressive sales, moving 300,000 units in just 32 months, setting a new standard for mid-size SUVs in the Indian market. The Phantom Blaq comes equipped with a 22.86 cm (9″) SmartPlay Pro+ infotainment system, offering seamless connectivity with Android Auto and Apple CarPlay. It is further enhanced by a premium Clarion sound system for an exceptional audio experience.

Safety and convenience have also been prioritized in this new model, featuring cutting-edge technologies such as a 360-degree camera and a Head-Up Display (HUD). Additionally, the vehicle includes a wireless charging dock for easy device charging.

Safety features of the Grand Vitara extend to include six airbags, an Electronic Stability Program (ESP®), and an Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD). Other safety enhancements include Hill Hold Control, Reverse Parking Sensors, and 3-point seat belts with reminders, ensuring a secure ride for all passengers.

With its unique offerings and advanced safety features, the Phantom Blaq Grand Vitara aims to appeal to customers seeking both luxury and performance in their automotive experiences.

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