Key Takeaways
- Marwari Catalysts Group launches Thrive 10.0, focusing on DefenceTech and AgriTech.
- The Indian DefenceTech market is projected to reach $19 billion by 2030, while AgriTech could exceed $34 billion by 2027.
- Thrive 10.0 offers startups mentorship, corporate partnerships, and a tailored curriculum for venture building.
Launch of Thrive 10.0
Marwari Catalysts Group (MCats), India’s prominent accelerator for founders from Tier II and Tier III cities, has introduced Thrive 10.0, its flagship venture-building program. This edition emphasizes Defence Technology (DefenceTech) and Agricultural Technology (AgriTech), responding to India’s push for self-reliance and technological autonomy.
The launch comes at a critical point for the Indian economy. The DefenceTech market, aided by a 75% domestic procurement mandate, is expected to grow to $19 billion by 2030. Concurrently, AgriTech is experiencing a digital overhaul, predicted to surpass $34 billion by 2027, driven by advancements in precision farming and AI-enhanced supply chains. Sushil Sharma, CEO and Founder of MCats, highlighted the government’s “Year of Reforms” in 2025, which promises substantial policy support alongside over $1 billion in venture capital for these sectors in just the first half of the year.
What Thrive 10.0 Offers
Thrive 10.0 provides a holistic ecosystem for selected startups, featuring:
- Corporate-Linked Pathway: Connections with industry networks and corporate partnerships to foster real-world business growth.
- Sector-Specific Mentorship: Insights from seasoned founders and experts, focusing on the intricacies of defense and agriculture.
- Structured Venture-Building Curriculum: A program tailored to guide startups from prototype to scalable, sustainable business models.
- Ecosystem Exposure: Access to a network of over 100 early-stage ventures and a SEBI-approved CAT-I Alternative Investment Fund (AIF).
Supporting Diverse Founders
Based in Jodhpur, MCats is known for identifying promising ventures beyond major metropolitan areas. With offices in Mumbai, Bengaluru, and Jaipur, the group has successfully nurtured over 100 startups, generating over 5,000 jobs and achieving 11+ exits. Impressively, 35% of its portfolio comprises women-led enterprises, showcasing its dedication to inclusive growth.
By concentrating Thrive 10.0 on Defence and Agri sectors, MCats aligns its entrepreneurial ethos with India’s Atmanirbhar Bharat initiative, aspiring to cultivate the next generation of industrial and agricultural talent in the country’s burgeoning heartlands. Applications for Thrive 10.0 are now open.
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