Key Takeaways
- Shifts in product claims from “clean” labels to evidence-based efficacy are emerging in the beauty industry.
- Strategies will be discussed for creating globally compliant product packaging while anticipating regulatory changes.
- Proactive labeling can mitigate risks and expedite market entry for beauty brands worldwide.
Industry Insights for Beauty Brands
Beauty and personal care companies are rapidly innovating to captivate consumers while navigating complex regulatory frameworks. The upcoming webinar titled “How to Scale a Beauty Brand in 2026: Claims, Regulations & Packaging Strategies” on December 2, 2025, aims to provide crucial insights into these challenges.
This event, hosted by Esko, invites questions from participants, allowing for a tailored Q&A session with industry experts. Attendees will explore the dynamic landscape of product messaging, noting a significant transition in brand claims from simplistic “clean” designations to more robust, efficacy-focused assertions. This paradigm shift reflects rising consumer demands for transparency and accountability in product performance.
The webinar will focus on essential topics such as the development of globally compliant packaging. As beauty brands expand their footprints internationally, understanding and adhering to varying labeling regulations is increasingly vital. Experts will share strategies to anticipate regulatory changes and effectively navigate the complexities involved in labeling, ensuring brands remain compliant while reaching a wider audience.
Proactive labeling strategies will also be a key discussion point. By implementing comprehensive labeling practices early in the product development process, brands can significantly reduce compliance risks, allowing for quicker market entries and enhancing their competitive edge.
Featured speakers include:
- Gwenael Bultelle, Category Specialist at Esko, brings over 20 years of experience refining processes and workflows within the fast-paced beauty sector.
- Lorne Lucree, Founder of Quiet Coyote, is well-versed in beauty innovation and product development, specializing in formulation science and sustainable packaging.
- Karen Yarussi-King, President of Global Regulatory Associates, Inc., has over three decades of experience in guiding beauty brands through the complexities of regulatory affairs.
By attending this insightful webinar, beauty professionals can expect to gather invaluable knowledge and practical tools to scale their brands efficiently and responsibly in an increasingly competitive marketplace. Participants can attend live or opt for on-demand viewing, ensuring flexibility in accessing this essential information.
Mark your calendars for December 2, 2025, at 9:00 AM Central Standard Time, and seize the opportunity to refine brand strategies amidst evolving consumer expectations and stringent regulations.
The content above is a summary. For more details, see the source article.
