Pragmatic’s Versatile Chips Set to Transform NFC Connectivity

Key Takeaways

NFC Connect by Pragmatic leverages flexible integrated circuit technology to enhance item-level intelligence in mass-market products sustainably.
The solution enables brands to improve consumer engagement through NFC integration in various sectors, including food, pharmaceuticals, and consumer goods.
Manufactured in the UK’s first 300mm semiconductor facility, NFC Connect aims to meet high demand with environmentally friendly production practices.

NFC Connect Revolutionizes Product Connectivity

Pragmatic Semiconductor has revealed its NFC Connect technology, which aims to innovate near-field communication (NFC) connectivity and enhance the intelligence of everyday products. This initiative addresses traditional barriers such as cost and supply chain sustainability, ultimately fostering deeper consumer engagement through smarter experiences.

Powered by Pragmatic’s advanced FlexIC (flexible integrated circuit) technology, NFC Connect boasts industry-standard NFC capabilities in a remarkably thin, flexible format. This design not only meets environmental standards but also significantly reduces the carbon footprint associated with NFC products. Manufacturers of inlays, labels, and other services will find it easier to integrate NFC functionalities into a variety of products, including those with curved surfaces, allowing brands to create enhanced connections with consumers.

“The sustainable capabilities of Pragmatic’s FlexIC technology bridge the gap between physical and digital realms, making item-level intelligence accessible where it once wasn’t feasible,” said David Moore, CEO of Pragmatic Semiconductor. The NFC Connect line encourages innovation for brands, enabling functionalities such as customer loyalty programs, product authentication, and sustainability efforts like improved recycling.

The technology conforms to industry standards, including ISO15693 and NFC Forum Type 5, allowing seamless updates to existing manufacturing workflows. James Davey, SVP of Sales, Business Development, and Product Management, highlighted that the low carbon footprint of NFC Connect products makes them compatible with both iOS and Android devices, fitting into current reader infrastructures. This compatibility will allow customers to create thinner, more affordable, and sustainable NFC solutions.

Hector Gomez, VP of NFC Business Development at Tageos, emphasized the partnership potential to explore integration possibilities for NFC Connect within Tageos’ future offerings and the potential for flexibility in new RFID applications.

NFC Connect is produced at Pragmatic Park in Co. Durham, which features the UK’s inaugural 300mm semiconductor fabrication line capable of billions of chips annually. The unique manufacturing process minimizes energy and water use and reduces harmful chemicals compared to traditional semiconductor methods, thereby lessening environmental impact.

Initial volume samples of the NFC Connect product line’s first version, PR1301, are now available in various formats, including frame-mounted wafers and sample inlays, marking an exciting step forward in NFC technology.

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